4 hot takes on generative AI tools
If your boss hasn’t asked you about ChatGPT, brace for it, because that day is coming. AI, or artificial intelligence, … Continued
Category: B2B Marketing
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8 make or break content marketing lessons from 2020
As we near the end of an unparalleled year, we’re all reflecting on the choices made and lessons learned. This … Continued
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Who Should Be Our Next Guest?
Contact us at HCMpodcast@inprela.com with your suggestions for guests who are making waves in healthcare marketing.
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Ann Handley shares 3 pandemic-inspired content marketing principles designed to last
If you’re like most marketers, you’ve been furiously searching for the 2020 unsubscribe button. Up is down, down is up … Continued
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5 lessons from Manova: How will healthcare companies rise to the occasion?
My head is spinning—in a good way. And I feel inspired. That’s how one should feel coming off of three … Continued
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How to squeeze every last drop out of your existing content
It’s time to make your marketing dollars work harder for you. It’s estimated 50 percent of all marketing content goes … Continued
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Guerrilla marketing in the B2B space: 4 ways to let your hair down and generate leads
Guerrilla marketing campaigns utilize innovative and unconventional strategies to push the bounds of possibility, convey a bold message and make … Continued
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Manufacturers, your marketing is holding you back
You may be investing millions of dollars into R&D, AI, robotics and everything under the Industry-4.0-sun, but if you’ve only … Continued
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The one trait your B2B marketing team must possess: Scrappiness
Tight marketing budgets, more data and technology at our fingertips and the need for instant gratification—today, speed, agility and action … Continued