B2B Marketing Archives | Page 2 of 6

Breaking free from the lead generation trap: A new era in B2B marketing

Eight years ago, I was a demand generation leader within a global corporation at the peak of the content marketing … Continued

Remember the days of splashy influencer programs gracing every consumer marketing publication? Intriguing, but felt just out of reach for … Continued

Contact us at connect@inprela.com with your suggestions for guests who are making waves in marketing.

On November 30, 2022, content creation as we know it fundamentally changed with the arrival of ChatGPT. Content marketers, PR … Continued

If your boss hasn’t asked you about ChatGPT, brace for it, because that day is coming. AI, or artificial intelligence, … Continued

As we near the end of an unparalleled year, we’re all reflecting on the choices made and lessons learned. This … Continued

If you’re like most marketers, you’ve been furiously searching for the 2020 unsubscribe button. Up is down, down is up … Continued

My head is spinning—in a good way. And I feel inspired. That’s how one should feel coming off of three … Continued

It’s time to make your marketing dollars work harder for you. It’s estimated 50 percent of all marketing content goes … Continued