One manufacturing marketer’s mission to create memories, build community & bolster a brand
Amanda Gregory’s journey began amid the clatter of carpentry tools and sawdust-scented corners of her grandfather’s workshop. Under the watchful … Continued
Author: Stephani Simon
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A New Journey: Uncovering the Stories Behind Manufacturing Marketing Leaders
From as far back as I can remember, I’ve been fascinated by the intricacies of human dynamics and the subtleties … Continued
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Leading digital transformation within a global, multi-SKU manufacturing corporation
Innovative Manufacturing Leader Series: Insights from Kimberlee Sinclair, VP Digital Customer Experience at H.B. Fuller B2B buying preferences are changing … Continued
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Change how you define PR, change your business
Some call it PR, some call it media relations, earned media or thought leadership. Public Relations Society of America’s definition … Continued
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The importance of evolving your manufacturing content marketing program
It’s time for manufacturing marketers who are at the adolescent stage with content marketing to evolve their programs. While it … Continued
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Tunnel vision is killing your demand generation program. Here’s how PR can help.
The rise of modern marketing has rocked your world, transforming the very nature of how you think and work. The … Continued
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Trade magazines: Still a marketer’s best friend?
Marketing through trade publications is an important aspect of many business-to-business strategies. The publications have perceived credibility to increase awareness; … Continued
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5 things you need to know about Inprela
You have high expectations. So do we. Everyone wants to work with people they like. Just like you, we are … Continued