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The one trait your B2B marketing team must possess: Scrappiness

Tight marketing budgets, more data and technology at our fingertips and the need for instant gratification—today, speed, agility and action win the game. Why? Your customers expect real-time engagement, and you can’t afford to leave room for competitors to get ahead. Simply put, companies today can’t afford not to be scrappy. These are the six … Continued

Job opening: Account supervisor

JANUARY 2019 SUMMARY A successful Account Supervisor at Inprela is enthusiastic about helping B2B companies tell their stories through earned and owned media, and amplifying that content through digital channels to maximize its reach. It’s a progressive PR practitioner who is both a strategic thinker and a doer, capable of earning clients’ trust quickly through … Continued

Job opening: Assistant account executive

JANUARY 2019 SUMMARY Inprela Communications offers B2B storytelling and content strategy services, driving a fresh approach to public relations. We’re seeking an Assistant Account Executive to join Inprela who is enthusiastic about bringing B2B stories to life. JOB RESPONSIBILITIES • Discover: Conduct research to help clients benchmark their PR presence, audit content and analyze competitive … Continued

Job opening: Account Executive

June 2018 SUMMARY Inprela Communications offers B2B storytelling and content strategy services, driving a fresh approach to public relations. We’re seeking an Account Executive to join Inprela who is enthusiastic about bringing B2B stories to life. It’s a progressive PR practitioner who is both an “ideas person” and a doer, capable of earning clients’ trust … Continued

Job opening: Assistant Account Executive

June 2018 SUMMARY Inprela Communications offers B2B storytelling and content strategy services, driving a fresh approach to public relations. We’re seeking an Assistant Account Executive to join Inprela who is enthusiastic about bringing B2B stories to life. JOB RESPONSIBILITIES Discover: Conduct research and use Inprela toolset to help clients benchmark their PR presence, audit content … Continued

A new model for B2B public relations success

Today’s B2B marketing reality: Marketing budgets are under scrutiny from executive leadership. Marketing departments face increased pressure to drive business growth, quickly. There is very little patience for action and results. How did we get here? The recession of 2009-2010 wasn’t the only factor, but it was a significant one. First, it exacerbated any dysfunction … Continued

Patient stories are everything – even in B2B healthcare PR

In B2B healthcare PR, a patient story can make your dream press placement a reality, dramatically increase your brand awareness and grow sales. Yet, patient stories can be difficult to come by. In our niche B2B healthcare work at Inprela, access to patient impact stories is a rarity because companies don’t have direct access to … Continued

The one question that will change your PR program for good

Make your 2018 PR program your best yet   B2B marketers everywhere are developing 2018 marketing and PR plans. Clients are asking us to evaluate what worked and didn’t this year, to scan the competitive landscape to capitalize on weaknesses and to help them prepare to leverage their companies’ most anticipated events in 2018. The … Continued

Elevate your healthcare marketing content

Many brands fancy themselves content marketers with inbound lead generation and nurture strategies. There’s a proliferation of content developed with intent to move customers through the decision journey, from awareness to purchase. Some do this better than others. One healthcare brand that has shown a particular knack for strong content and nurture marketing is Cardinal … Continued