5 lessons from Manova: How will healthcare companies rise to the occasion?
My head is spinning—in a good way. And I feel inspired. That’s how one should feel coming off of three … Continued
Author: Sara Payne
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The one trait your B2B marketing team must possess: Scrappiness
Tight marketing budgets, more data and technology at our fingertips and the need for instant gratification—today, speed, agility and action … Continued
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Why thought leadership became the cool kid at the marketing table
I was having lunch with a client recently who told me she refers to her ongoing PR program as a … Continued
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A new model for B2B public relations success
Today’s B2B marketing reality: Marketing budgets are under scrutiny from executive leadership. Marketing departments face increased pressure to drive business … Continued
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Patient stories are everything – even in B2B healthcare PR
In B2B healthcare PR, a patient story can make your dream press placement a reality, dramatically increase your brand awareness … Continued
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The one question that will change your PR program for good
Make your 2018 PR program your best yet B2B marketers everywhere are developing 2018 marketing and PR plans. Clients … Continued
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Elevate your healthcare marketing content
Many brands fancy themselves content marketers with inbound lead generation and nurture strategies. There’s a proliferation of content developed with … Continued
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Healthcare suppliers’ gold mine: shared accountability – a look at who’s getting into the game
Regardless what shape health policy takes under the new administration, the pressure on health systems to deliver better care for … Continued