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Stephani Simon, CEO of Inprela Communications
  • 4 key takeaways on the future of health

    This year’s HLTH conference in Las Vegas did not disappoint. In an era where healthcare and wellness are at the forefront of global conversation, the event delivered a critical platform where innovation, collaboration and profound insights converged. Visionaries, healthcare pioneers and thought leaders from around the world came together for a dynamic exchange of ideas … Continued

  • The one trait your B2B marketing team must possess: Scrappiness

    Tight marketing budgets, more data and technology at our fingertips and the need for instant gratification—today, speed, agility and action win the game. Why? Your customers expect real-time engagement, and you can’t afford to leave room for competitors to get ahead. Simply put, companies today can’t afford not to be scrappy. These are the six … Continued

  • A new model for B2B public relations success

    Today’s B2B marketing reality: Marketing budgets are under scrutiny from executive leadership. Marketing departments face increased pressure to drive business growth, quickly. There is very little patience for action and results. How did we get here? The recession of 2009-2010 wasn’t the only factor, but it was a significant one. First, it exacerbated any dysfunction … Continued

  • Patient stories are everything – even in B2B healthcare PR

    In B2B healthcare PR, a patient story can make your dream press placement a reality, dramatically increase your brand awareness and grow sales. Yet, patient stories can be difficult to come by. In our niche B2B healthcare work at Inprela, access to patient impact stories is a rarity because companies don’t have direct access to … Continued

  • The one question that will change your PR program for good

    Make your 2018 PR program your best yet   B2B marketers everywhere are developing 2018 marketing and PR plans. Clients are asking us to evaluate what worked and didn’t this year, to scan the competitive landscape to capitalize on weaknesses and to help them prepare to leverage their companies’ most anticipated events in 2018. The … Continued

  • Elevate your healthcare marketing content

    Many brands fancy themselves content marketers with inbound lead generation and nurture strategies. There’s a proliferation of content developed with intent to move customers through the decision journey, from awareness to purchase. Some do this better than others. One healthcare brand that has shown a particular knack for strong content and nurture marketing is Cardinal … Continued