Measuring content marketing ROI: 19 KPIs to consider
Content marketing is an essential cog in the modern digital marketing machine. High-quality, multi-channel content helps businesses reach and engage … Continued
Author: Jeff Roberts
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Effective SEO strategies for businesses with limited resources
In the ever-changing digital landscape, SEO has become indispensable. But for many organizations, it seems like a mysterious and impenetrable … Continued
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Plagiarism & fact-checking: How to handle AI writers’ most glaring gaps
On November 30, 2022, content creation as we know it fundamentally changed with the arrival of ChatGPT. Content marketers, PR … Continued
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5 questions to ask when scoping a content strategy
Everyone has heard the overused, oft-repeated adage, “content is king.” Well, it’s garbage. It’s simply not true. Any agency partner … Continued