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How to squeeze every last drop out of your existing content

It’s time to make your marketing dollars work harder for you. It’s estimated 50 percent of all marketing content goes unused. That means for every 10 pieces of content created, five of those pieces could go to waste. This begs the question, why is there a push to create new content when there’s existing content … Continued

Top manufacturing marketing campaigns of 2018

Consumers’ expectations and how they engage with brands have dramatically changed over the last several years — and consumers ultimately don’t stop being consumers even if they work in the B2B world. In 2018, we saw B2B companies step outside of their comfort zone and embrace techniques their B2C counterparts have been using for years. … Continued