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  • 4 key takeaways on the future of health

    This year’s HLTH conference in Las Vegas did not disappoint. In an era where healthcare and wellness are at the forefront of global conversation, the event delivered a critical platform where innovation, collaboration and profound insights converged. Visionaries, healthcare pioneers and thought leaders from around the world came together for a dynamic exchange of ideas … Continued

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    Measuring content marketing ROI: 19 KPIs to consider

    Content marketing is an essential cog in the modern digital marketing machine. High-quality, multi-channel content helps businesses reach and engage their target audiences. But to understand the success of your strategy—and whether you need to adopt an entirely new one—you have to measure the right metrics. Ascertaining the return on investment (ROI) of content marketing … Continued

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    Effective SEO strategies for businesses with limited resources

    In the ever-changing digital landscape, SEO has become indispensable. But for many organizations, it seems like a mysterious and impenetrable fortress that comes with a hefty price tag. But that’s not necessarily true. SEO isn’t just a fancy strategy for big brands—it’s a key to unlocking your potential as a business. A well-optimized website means … Continued

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    3 keys to a successful influencer relations program

    Remember the days of splashy influencer programs gracing every consumer marketing publication? Intriguing, but felt just out of reach for those of us who didn’t work for a huge consumer brand or have endless resources. While the buzz has dimmed in ways, the potential for results has not. And the prospect of a successful go … Continued