3 keys to a successful influencer relations program
Remember the days of splashy influencer programs gracing every consumer marketing publication? Intriguing, but felt just out of reach for … Continued
Insights
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Plagiarism & fact-checking: How to handle AI writers’ most glaring gaps
On November 30, 2022, content creation as we know it fundamentally changed with the arrival of ChatGPT. Content marketers, PR … Continued
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4 hot takes on generative AI tools
If your boss hasn’t asked you about ChatGPT, brace for it, because that day is coming. AI, or artificial intelligence, … Continued
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5 healthcare marketing trends to watch for in 2023
After the pandemic disruptions of 2020 and a record amount of healthcare transactions in 2021, healthcare marketers are gathering their … Continued
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5 questions to ask when scoping a content strategy
Everyone has heard the overused, oft-repeated adage, “content is king.” Well, it’s garbage. It’s simply not true. Any agency partner … Continued
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Top ways to evolve your content marketing efforts in manufacturing
We all have those seasonal events we look forward to each year. Maybe it’s when leaves start to change, or … Continued
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Eyes wide open: 7 experts weigh in on the top content challenges marketers will face in 2021
As much of an illusion as it may have been, many of us had high hopes the clock would strike … Continued
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8 make or break content marketing lessons from 2020
As we near the end of an unparalleled year, we’re all reflecting on the choices made and lessons learned. This … Continued