How aerospace found this marketing leader: A career built on relationships & reinvention
“I would say manufacturing chose me; I didn’t choose it.” Hexcel Corporation’s Vice President of Global Corporate and Marketing … Continued
Blog Series: Manufacturing Marketing Leader
How aerospace found this marketing leader: A career built on relationships & reinvention
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The missing link in thought leadership and demand creation lies beyond the brand framework
Healthcare, manufacturing, and technology marketers spend a significant amount of time and brainpower (and not to mention budget) defining and … Continued
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Storytelling in manufacturing: Why complex, technical brands need impactful narratives
Manufacturing, engineering, and design have a profound—yet often hidden—impact on the world around us. Manufacturing powers our society and plays … Continued
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Innovative, iconic local product named ‘Coolest Thing Made In Minnesota’ for 2024
On October 8, 2024, the Minnesota Chamber of Commerce hosted its annual Manufacturers’ Summit, bringing together industry leaders, business owners, … Continued
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6 takeaways from the 2024 Minnesota Manufacturers’ Summit
On October 8, 2024, the Minnesota Chamber of Commerce hosted its annual Manufacturers’ Summit, bringing together industry leaders, business owners, … Continued
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Launching a successful podcast: Essential questions to ask before you start
Podcasts have emerged as a transformative medium for meaningful conversations and captivating storytelling. As someone who listens to multiple podcasts … Continued
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Unlocking the power of employer branding in manufacturing
Your employees are the heart and soul of your company and the face of your brand, especially in manufacturing. From … Continued
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From creating noise to creating movements: Pushing thought leadership beyond marketing to drive real change
Thought leadership in today’s marketing landscape is more than issuing press releases and speaking at conferences. While still valuable, traditional … Continued