8 make or break content marketing lessons from 2020
As we near the end of an unparalleled year, we’re all reflecting on the choices made and lessons learned. This … Continued
Insights
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Ann Handley shares 3 pandemic-inspired content marketing principles designed to last
If you’re like most marketers, you’ve been furiously searching for the 2020 unsubscribe button. Up is down, down is up … Continued
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5 lessons from Manova: How will healthcare companies rise to the occasion?
My head is spinning—in a good way. And I feel inspired. That’s how one should feel coming off of three … Continued
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How to squeeze every last drop out of your existing content
It’s time to make your marketing dollars work harder for you. It’s estimated 50 percent of all marketing content goes … Continued
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Top manufacturing award opportunities for 2020
At Inprela, we often get requests from our manufacturing clients to identify award opportunities that fit their current marketing or … Continued
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Think smarter about your placements: Manufacturing news outlets with high domain authority
SEO, PR and content marketing have an important objective in common: get the right content in front of the right … Continued
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Guerrilla marketing in the B2B space: 4 ways to let your hair down and generate leads
Guerrilla marketing campaigns utilize innovative and unconventional strategies to push the bounds of possibility, convey a bold message and make … Continued
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Optimizing your PR metrics with the help of Google Analytics
If you want to prove your PR and earned media efforts are positively impacting the business, you must back up … Continued