Storytelling in manufacturing: Why complex, technical brands need impactful narratives
Manufacturing, engineering, and design have a profound—yet often hidden—impact on the world around us. Manufacturing powers our society and plays … Continued
Insights
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Launching a Successful Podcast: Essential Questions to Ask Before You Start
Podcasts have emerged as a transformative medium for meaningful conversations and captivating storytelling. As someone who listens to multiple podcasts … Continued
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Unlocking the power of employer branding in manufacturing
Your employees are the heart and soul of your company and the face of your brand, especially in manufacturing. From … Continued
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From Creating Noise to Creating Movements: Pushing Thought Leadership Beyond Marketing to Drive Real Change
Thought leadership in today’s marketing landscape is more than issuing press releases and speaking at conferences. While still valuable, traditional … Continued
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One manufacturing marketer’s mission to create memories, build community & bolster a brand
Amanda Gregory’s journey began amid the clatter of carpentry tools and sawdust-scented corners of her grandfather’s workshop. Under the watchful … Continued
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The hidden power of measuring share of voice for B2B marketing
In B2B marketing, where the battle for visibility and engagement intensifies by the day, one metric stands out for its … Continued
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A New Journey: Uncovering the Stories Behind Manufacturing Marketing Leaders
From as far back as I can remember, I’ve been fascinated by the intricacies of human dynamics and the subtleties … Continued
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Breaking free from the lead generation trap: A new era in B2B marketing
Eight years ago, I was a demand generation leader within a global corporation at the peak of the content marketing … Continued