Optimizing your PR metrics with the help of Google Analytics
If you want to prove your PR and earned media efforts are positively impacting the business, you must back up … Continued
Insights
-
-
Staying relevant: 5 educational resources every marketing team should access
The marketing and PR industry evolves pretty much daily. We all know this, and it’s one of the main traits … Continued
-
Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in marketing.
-
Manufacturers, your marketing is holding you back
You may be investing millions of dollars into R&D, AI, robotics and everything under the Industry-4.0-sun, but if you’ve only … Continued
-
The one trait your B2B marketing team must possess: Scrappiness
Tight marketing budgets, more data and technology at our fingertips and the need for instant gratification—today, speed, agility and action … Continued
-
Building a modern marketing structure: The case for marketing operations
Marketing was once thought of as a right-brain profession. All you needed was a pen, some paper, a couch and … Continued
-
Top manufacturing marketing campaigns of 2018
Consumers’ expectations and how they engage with brands have dramatically changed over the last several years — and consumers ultimately … Continued
-
Reaching engineers in 2019: Content and promotion stats
Delivering the right piece of content to the right audience at the right time is a major win when deploying … Continued
-
Four key events for healthcare marketers
The healthcare industry continues to evolve at a rapid pace. And it isn’t just the industry. If you aren’t keeping … Continued