Top manufacturing marketing campaigns of 2018
Consumers’ expectations and how they engage with brands have dramatically changed over the last several years — and consumers ultimately … Continued
Insights
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Reaching engineers in 2019: Content and promotion stats
Delivering the right piece of content to the right audience at the right time is a major win when deploying … Continued
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Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in marketing.
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Four key events for healthcare marketers
The healthcare industry continues to evolve at a rapid pace. And it isn’t just the industry. If you aren’t keeping … Continued
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Four events manufacturing marketing leaders should attend in 2019
With technological innovation, the manufacturing industry is becoming more dynamic and complex every day. Marketers need to keep pace with … Continued
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What B2B brands can learn from this year’s Super Bowl commercials
On Super Bowl Sunday, American football fans gather around the chips and dips with the expectation that they will see … Continued
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Tidying up your web content
While it isn’t quite time for spring cleaning in Minnesota, it’s never too early to hop on the KonMari bandwagon. … Continued
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Run your content operations like a publisher for 5x the revenue
According to Kapost, marketing organizations that have invested in best-in-class content operations enjoy 5x greater revenue contribution than laggers. If … Continued
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Arm your sales force with PR content
Content can be your sales team’s best tool for meeting the diverse needs of B2B buyers, according to research by … Continued