What B2B brands can learn from this year’s Super Bowl commercials
On Super Bowl Sunday, American football fans gather around the chips and dips with the expectation that they will see … Continued
Blog Series: Manufacturing Marketing Leader
How aerospace found this marketing leader: A career built on relationships & reinvention
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Tidying up your web content
While it isn’t quite time for spring cleaning in Minnesota, it’s never too early to hop on the KonMari bandwagon. … Continued
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Run your content operations like a publisher for 5x the revenue
According to Kapost, marketing organizations that have invested in best-in-class content operations enjoy 5x greater revenue contribution than laggers. If … Continued
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Arm your sales force with PR content
Content can be your sales team’s best tool for meeting the diverse needs of B2B buyers, according to research by … Continued
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Let your customer guide your 2019 content marketing strategy
According to Content Marketing Institute’s report published last week, the most successful B2B content marketers (90 percent) prioritize the audience’s … Continued
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Minnesota’s beacon of healthcare innovation beams at MANOVA Summit
Photo credit: @HealthFair11 One bright spot in this week’s rainy, dreary Minneapolis weather was the inaugural MANOVA Summit, a global … Continued
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Why thought leadership became the cool kid at the marketing table
I was having lunch with a client recently who told me she refers to her ongoing PR program as a … Continued
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Align PR & content strategies to save money & improve results in 2019
It’s that time of year again – planning season. B2B marketers are developing their PR and content strategies and, of … Continued