The healthcare industry continues to evolve at a rapid pace. And it isn’t just the industry. If you aren’t keeping up-to-date on the latest trends and tools for B2B marketing, be prepared to get left behind.
While there is a plethora of healthcare conferences, a majority are centered on hospital improvement and patient safety for a provider audience. However, we are starting to see more B2B healthcare marketing-specific conferences. Here are the top four to put on your radar for 2019.
When and where: April 17-19, 2019 | Boston, MA
What it is: Hosted by HealthcareScene.com and InfluentialNetworks.com, the conference attracts B2B healthcare marketing executives, PR professionals, communication experts and digital marketing professionals. It focuses on a range of topics, including content marketing, marketing automation, event marketing, branding and media relations.
Why you should go: Since its inception in 2014, the Healthcare and IT Marketing Conference is the first event to focus solely on B2B marketers targeting doctors, practice managers and hospital executives. The conference features over 40 sessions and 60 speakers bringing you the most up-to-date trends in the industry.
Sessions to attend: The 2019 sessions aren’t published yet, but check out their website for a look at past sessions and monitor for this year’s.
When and where: May 8, 2019 | New York, NY
What it is: This one-day event provides marketers in pharma, biotech, medical device and healthcare technology with cutting-edge content on integrating new technology with the old. Topics include value-based reimbursement and care, connected doctors, the future of point of care and personalization in healthcare.
Why you should go: While the event is not as focused on marketing best practices, its sessions cover how technology impacts the industry.
Sessions to attend: The benefit of a one-day event: you don’t have to choose sessions!
When and where: Sept. 8-11, 2019 | Nashville, TN
What it is: SHSMD Connections allows healthcare service and product companies to establish vital relationships and gain visibility among healthcare marketing, PR and communication specialists.
Why you should go: Not only will you get to be part of the vision to support “a growing, dynamic, well-recognized community of strategy professionals fulfilling their highest aspirations and driving positive changes in health care,” you’ll also have the opportunity to interact with other professionals in your industry.
Sessions to attend: Stay tuned for the 2019 event page.
When and where: Oct. 14-16, 2019 | Minneapolis, MN
What it is: The MANOVA Summit assembles international thought leaders, policy makers, entrepreneurs and senior executives to discuss the future of health.
Why you should go: The inaugural summit showcased over 110 speakers who talked about the biggest trends, challenges and innovations happening across the healthcare space…and it didn’t disappoint. Check out our four key takeaways from last year’s event.
Sessions to attend: Check back for the 2019 lineup.
It’s critical to stay up on marketing trends in the fast paced healthcare industry. Prioritize your professional development and consider attending or sending your team to these events. And let us know which one you plan to attend!
What's your take? Do you find this to be true in your work, as well? Share your comments on LinkedIn, tagging @Inprela.