How to squeeze every last drop out of your existing content
It’s time to make your marketing dollars work harder for you. It’s estimated 50 percent of all marketing content goes … Continued
Insights
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Top manufacturing award opportunities for 2020
At Inprela, we often get requests from our manufacturing clients to identify award opportunities that fit their current marketing or … Continued
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Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in marketing.
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Think smarter about your placements: Manufacturing news outlets with high domain authority
SEO, PR and content marketing have an important objective in common: get the right content in front of the right … Continued
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Guerrilla marketing in the B2B space: 4 ways to let your hair down and generate leads
Guerrilla marketing campaigns utilize innovative and unconventional strategies to push the bounds of possibility, convey a bold message and make … Continued
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Optimizing your PR metrics with the help of Google Analytics
If you want to prove your PR and earned media efforts are positively impacting the business, you must back up … Continued
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Staying relevant: 5 educational resources every marketing team should access
The marketing and PR industry evolves pretty much daily. We all know this, and it’s one of the main traits … Continued
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Manufacturers, your marketing is holding you back
You may be investing millions of dollars into R&D, AI, robotics and everything under the Industry-4.0-sun, but if you’ve only … Continued
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The one trait your B2B marketing team must possess: Scrappiness
Tight marketing budgets, more data and technology at our fingertips and the need for instant gratification—today, speed, agility and action … Continued