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Eyes wide open: 7 experts weigh in on the top content challenges marketers will face in 2021

By Ashley Zeckman

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Author: Hilary Mayer

  • Manufacturers, your marketing is holding you back

    You may be investing millions of dollars into R&D, AI, robotics and everything under the Industry-4.0-sun, but if you’ve only … Continued

    By Hilary Mayer

  • Building a modern marketing structure: The case for marketing operations

    Marketing was once thought of as a right-brain profession. All you needed was a pen, some paper, a couch and … Continued

    By Hilary Mayer

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  • Four events manufacturing marketing leaders should attend in 2019

    With technological innovation, the manufacturing industry is becoming more dynamic and complex every day. Marketers need to keep pace with … Continued

    By Hilary Mayer

  • Let your customer guide your 2019 content marketing strategy

    According to Content Marketing Institute’s report published last week, the most successful B2B content marketers (90 percent) prioritize the audience’s … Continued

    By Hilary Mayer

  • Build a successful B2B content strategy for 2019

    Back in 2009, I saw one of the first definitions of content strategy from Kristina Halvorson: “Planning for the creation, … Continued

    By Hilary Mayer

  • Finally, a way to measure the business impact of PR

    We know that successful B2B PR is centered on storytelling that fosters meaningful engagement and demonstrates business value at every … Continued

    By Hilary Mayer

  • 7 Tips for optimizing your LinkedIn ads for engagement

    There’s a reason we typically only recommend paid social media through LinkedIn to our B2B manufacturing and healthcare clients. Not … Continued

    By Hilary Mayer

  • 7 Limitations B2B brands face in driving business value: Part 3

    Welcome to part three of our series on limitations B2B brands face in deriving real business value from PR, how … Continued

    By Hilary Mayer

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