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Build a successful B2B content strategy for 2019

Back in 2009, I saw one of the first definitions of content strategy from Kristina Halvorson: “Planning for the creation, delivery, and governance of useful, usable content.” The emphasis at that time was on planning. While planning is critical, the definition was missing an emphasis on the substance of the content – the messages and … Continued

Job Opening: Content Writer / Editor

August 2018 SUMMARY Inprela Communications offers B2B storytelling and content strategy services, driving a fresh approach to public relations. We’re seeking a strategic writer to join our team who is a true storyteller and is enthusiastic about technical manufacturing and healthcare subjects. The role is equal parts journalist, technical and creative. This writer needs to … Continued

Finally, a way to measure the business impact of PR

We know that successful B2B PR is centered on storytelling that fosters meaningful engagement and demonstrates business value at every touch point in the buying cycle, regardless of channel. That’s why we are taking a new approach to PR measurement to include earned, owned and paid media metrics. B2B PR metrics are no longer just … Continued

7 Tips for optimizing your LinkedIn ads for engagement

There’s a reason we typically only recommend paid social media through LinkedIn to our B2B manufacturing and healthcare clients. Not only does LinkedIn have 500 million members and receive over 100 million unique visitors per month, but it’s also a professional social network focused on sharing thought leadership content. If that isn’t enough to persuade … Continued

3 Key marketing principles GE, Siemens and IBM have in common

Becoming an industry leader is not only the result of innovations in research and development, and sustainable sales growth, but also of building and maintaining a strong brand and customer loyalty through the ups and, more so, the downs. Besides being three of the largest conglomerate companies in the world, GE, Siemens and IBM continue … Continued

Inbound marketing strategy: 5 essentials for 2018

Inbound marketing – touted as the holy grail of B2B lead generation. There are countless articles and reports claiming its value in B2B and yet there are many companies still pouring budgets into fragmented outbound channels like print advertising and contact lists instead of inbound marketing. Whether the challenge is budget constraints, lack of internal knowledge, … Continued

Top KPIs for evaluating B2B PR effectiveness

The heart of the 2018 planning season is upon us. It’s easy to dread planning – being trapped in conference rooms or “offsite retreats” (if you’re lucky) for hours on end. But we hope you also embrace it as a time to reflect on what worked and what didn’t this past year – a time … Continued