You may be investing millions of dollars into R&D, AI, robotics and everything under the Industry-4.0-sun, but if you’ve only made minor updates to your website since Industry 3.0 – and are still investing in the same marketing tactics – buyers won’t believe you’re an advanced manufacturing company. While some manufacturing companies have elevated their … Continued
Marketing was once thought of as a right-brain profession. All you needed was a pen, some paper, a couch and a glass of scotch to craft an award-winning campaign. Simpler times. Today, it takes more than clever creative to reach buyers and change their behavior. It takes data, analytics, research, tools and technology to understand … Continued
With technological innovation, the manufacturing industry is becoming more dynamic and complex every day. Marketers need to keep pace with the ever-evolving industry with professional development and staying on top of trends or else they’ll get left behind. We have everything you need to know about four of the best industry conferences and events for … Continued
According to Content Marketing Institute’s report published last week, the most successful B2B content marketers (90 percent) prioritize the audience’s informational needs over their company’s sales/promotional message. In addition to this, there are tons of statistics and studies that support non-commercial messaging and helpful information over sales-y language in your content marketing. But no matter … Continued
Back in 2009, I saw one of the first definitions of content strategy from Kristina Halvorson: “Planning for the creation, delivery, and governance of useful, usable content.” The emphasis at that time was on planning. While planning is critical, the definition was missing an emphasis on the substance of the content – the messages and … Continued
August 2018 SUMMARY Inprela Communications offers B2B storytelling and content strategy services, driving a fresh approach to public relations. We’re seeking a strategic writer to join our team who is a true storyteller and is enthusiastic about technical manufacturing and healthcare subjects. The role is equal parts journalist, technical and creative. This writer needs to … Continued
We know that successful B2B PR is centered on storytelling that fosters meaningful engagement and demonstrates business value at every touch point in the buying cycle, regardless of channel. That’s why we are taking a new approach to PR measurement to include earned, owned and paid media metrics. B2B PR metrics are no longer just … Continued
There’s a reason we typically only recommend paid social media through LinkedIn to our B2B manufacturing and healthcare clients. Not only does LinkedIn have 500 million members and receive over 100 million unique visitors per month, but it’s also a professional social network focused on sharing thought leadership content. If that isn’t enough to persuade … Continued
Welcome to part three of our series on limitations B2B brands face in deriving real business value from PR, how to overcome them and reach the ideal state. In part 1, we covered how earned and paid media use different content and messaging, and how the view of PR is often restricted to brand awareness … Continued
The first step in deriving more business value from PR is to identify the barriers to integration and measurement in your organization. This is part 2 of our 3-part series on the limitations B2B brands face in deriving real business value from PR and the ideal state we strive to get our clients to. Unleashing … Continued