Manufacturers, your marketing is holding you back
You may be investing millions of dollars into R&D, AI, robotics and everything under the Industry-4.0-sun, but if you’ve only … Continued
Author: Hilary Mayer
-
-
Building a modern marketing structure: The case for marketing operations
Marketing was once thought of as a right-brain profession. All you needed was a pen, some paper, a couch and … Continued
-
Four events manufacturing marketing leaders should attend in 2019
With technological innovation, the manufacturing industry is becoming more dynamic and complex every day. Marketers need to keep pace with … Continued
-
Let your customer guide your 2019 content marketing strategy
According to Content Marketing Institute’s report published last week, the most successful B2B content marketers (90 percent) prioritize the audience’s … Continued
-
Build a successful B2B content strategy for 2019
Back in 2009, I saw one of the first definitions of content strategy from Kristina Halvorson: “Planning for the creation, … Continued
-
Finally, a way to measure the business impact of PR
We know that successful B2B PR is centered on storytelling that fosters meaningful engagement and demonstrates business value at every … Continued
-
7 Tips for optimizing your LinkedIn ads for engagement
There’s a reason we typically only recommend paid social media through LinkedIn to our B2B manufacturing and healthcare clients. Not … Continued
-
7 Limitations B2B brands face in driving business value: Part 3
Welcome to part three of our series on limitations B2B brands face in deriving real business value from PR, how … Continued