Politically incorrect: What B2B brands should learn from the 2016 election
If B2B brands can learn anything from the rancorous 2016 Presidential campaign, it’s this: authenticity reigns – even if politically … Continued
Blog Series: Manufacturing Marketing Leader
How aerospace found this marketing leader: A career built on relationships & reinvention
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How VOC enhances B2B marketing effectiveness
Most healthcare and manufacturing companies believe they know their customers pretty well, so they don’t often reach out directly to … Continued
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B2B healthcare marketers await post-election content marketing opportunity
The clock is ticking. Election Day is nearly here. While many following this year’s U.S. presidential election can’t wait for … Continued
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So your company is on social media. Now what?
B2B companies continue to invest more time and money into social media. According to Webbiquity, B2B spending on social media … Continued
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Don’t sell snake oil: What you say matters
The role of public relations for healthcare companies is critical – and complicated. Compelling product or service information helps companies … Continued
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A picture is worth a thousand shares
Most humans are visual beings. While text still dominates online information exchange, humans do not handle lots of text very … Continued
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Making PR a top lead generator
Inprela made PR a top business driver for Stratasys Direct Manufacturing (SDM) in 2015. Here’s how we did it. Program … Continued
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Account-based marketing: Why 96% of B2B marketers call it a “must have”
Account-based marketing. I wasn’t familiar with the phrase until a presentation at the 2016 Masters of B2B Marketing Conference, but … Continued