What makes a great spokesperson?
Spokespeople play critical roles in PR programs. As the faces of companies, they are primary links between internal (businesses) and … Continued
Insights
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2017 B2B PR best practices
It’s hard to believe, but 2017 is already underway. Expectations are high that your marketing program will deliver an impactful … Continued
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Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in marketing.
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Powerful manufacturing websites: An insider’s view
Most manufacturing websites have looked the same since the dawn of the internet. Typically, they are glorified brochures focused on … Continued
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Industry 4.0: Where do we go from here?
The Internet of Things (IoT) is changing the face of manufacturing. Cloud computing is coming to manufacturing. Industry 4.0’s automation … Continued
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Politically incorrect: What B2B brands should learn from the 2016 election
If B2B brands can learn anything from the rancorous 2016 Presidential campaign, it’s this: authenticity reigns – even if politically … Continued
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How VOC enhances B2B marketing effectiveness
Most healthcare and manufacturing companies believe they know their customers pretty well, so they don’t often reach out directly to … Continued
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B2B healthcare marketers await post-election content marketing opportunity
The clock is ticking. Election Day is nearly here. While many following this year’s U.S. presidential election can’t wait for … Continued
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So your company is on social media. Now what?
B2B companies continue to invest more time and money into social media. According to Webbiquity, B2B spending on social media … Continued