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  • Lost at Sea: 3 Reasons Why You Need a Content Marketing Calendar

    It’s 2017. Do you know where your content is? For companies with numerous products, technologies, and services across various sectors, it can be hard to keep track of every last press release, blog post, brochure, or whitepaper. Throw in the gridlock that can stem from trying to orchestrate the multiple layers of developing, posting, and … Continued

  • How your brand can avoid social media #fails

    For most marketing, PR and communication pros, social media is a blessing. Engaging LinkedIn content, viral videos, and smart campaigns can greatly elevate a brand’s cachet. But the medium can curse those who aren’t careful. After all, it only takes one bad post to crush a brand’s carefully cultivated goodwill. To avoid being the next … Continued

  • 2017 B2B PR best practices

    It’s hard to believe, but 2017 is already underway. Expectations are high that your marketing program will deliver an impactful ROI to your organization. To get your program off and running this year, here are three best practices to help drive business growth:   Bulldoze silos once and for all Integration efforts between PR and … Continued

  • So your company is on social media. Now what?

    B2B companies continue to invest more time and money into social media. According to Webbiquity, B2B spending on social media marketing will more than double in the next five years. Some companies are tightly focused on one or two platforms while others operate on several spaces. Whether it’s LinkedIn, Twitter, Facebook or all of the … Continued

  • Survey says: Industry reports generate thought leadership

    One goal every client we work with has is to become a thought leader. Why? Because not only do bold, innovative companies that stake authoritative positions on an industry’s past, present and future garner greater media attention, but there’s a sense of prestige that accompanies their brands (think Apple or Netflix). Using PR to establish … Continued

  • Inprela Communications

    Driving business growth earns national recognition

    Business Marketing Association Recognizes Inprela with Two 2016 B2 Awards MINNEAPOLIS — May 11, 2016 — Inprela has been awarded two 2016 B2 Awards by the Business Marketing Association (BMA) for its work with Stratasys Direct Manufacturing (SDM), a global leader in 3D printing. The firm took home top honors in both categories it entered: Service … Continued

  • In times of crisis

    Lying to the media. Shirking responsibility. Cover-ups. Volkswagen (VW) provided a blueprint on how not to respond to a scandal, after the company was caught using software to defeat Environmental Protection Agency emissions tests last year. The company took a pounding, with its CEO resigning and stock price tanking more than 50 percent. While it’s … Continued