Unlocking your content’s potential with earned media placement: A Q&A with editors
As a marketer, you’ve likely heard that a majority of B2B content created goes unused. High-quality content focused on the … Continued
Category: B2B PR
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PR’s critical role in enhancing your search ranking
PR is one of the best and fastest ways to enhance search rankings. Over 80 percent of B2B interactions begin … Continued
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How your brand can avoid social media #fails
For most marketing, PR and communication pros, social media is a blessing. Engaging LinkedIn content, viral videos, and smart campaigns … Continued
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5 things you need to know about Inprela
You have high expectations. So do we. Everyone wants to work with people they like. Just like you, we are … Continued
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What makes a great spokesperson?
Spokespeople play critical roles in PR programs. As the faces of companies, they are primary links between internal (businesses) and … Continued
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How VOC enhances B2B marketing effectiveness
Most healthcare and manufacturing companies believe they know their customers pretty well, so they don’t often reach out directly to … Continued
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Don’t sell snake oil: What you say matters
The role of public relations for healthcare companies is critical – and complicated. Compelling product or service information helps companies … Continued
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A picture is worth a thousand shares
Most humans are visual beings. While text still dominates online information exchange, humans do not handle lots of text very … Continued