B2B Marketing Archives | Page 5 of 6

5 ways “fake news” impacts healthcare media

The proliferation of the term “fake news” over the last year has catapulted the entire journalism profession into the spotlight…and … Continued

As a marketer, you’ve likely heard that a majority of B2B content created goes unused. High-quality content focused on the … Continued

Contact us at connect@inprela.com with your suggestions for guests who are making waves in healthcare marketing.

Most humans are visual beings. While text still dominates online information exchange, humans do not handle lots of text very … Continued

Inprela made PR a top business driver for Stratasys Direct Manufacturing (SDM) in 2015. Here’s how we did it. Program … Continued

Account-based marketing. I wasn’t familiar with the phrase until a presentation at the 2016 Masters of B2B Marketing Conference, but … Continued

For B2B healthcare companies that specialize in mission critical areas like patient care and safety, establishing a key opinion leader … Continued

When your company has a good story it is important to maximize its influence. In B2B PR we strive to … Continued

It seems every B2B company’s marketing goal is to be a thought leader. To be recognized as a thought leader, you … Continued