B2B Marketers: Stop spending your money in these 5 ways
Perhaps unsurprisingly, budget is the top concern for underperforming- to moderate-performing marketing teams, according to the Salesforce.com 2016 State of … Continued
Category: B2B Marketing
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Elevate your healthcare marketing content
Many brands fancy themselves content marketers with inbound lead generation and nurture strategies. There’s a proliferation of content developed with … Continued
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Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in marketing.
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5 ways “fake news” impacts healthcare media
The proliferation of the term “fake news” over the last year has catapulted the entire journalism profession into the spotlight…and … Continued
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Unlocking your content’s potential with earned media placement: A Q&A with editors
As a marketer, you’ve likely heard that a majority of B2B content created goes unused. High-quality content focused on the … Continued
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A picture is worth a thousand shares
Most humans are visual beings. While text still dominates online information exchange, humans do not handle lots of text very … Continued
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Making PR a top lead generator
Inprela made PR a top business driver for Stratasys Direct Manufacturing (SDM) in 2015. Here’s how we did it. Program … Continued
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Account-based marketing: Why 96% of B2B marketers call it a “must have”
Account-based marketing. I wasn’t familiar with the phrase until a presentation at the 2016 Masters of B2B Marketing Conference, but … Continued
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Redefining B2B Healthcare KOL Engagement
For B2B healthcare companies that specialize in mission critical areas like patient care and safety, establishing a key opinion leader … Continued