A picture is worth a thousand shares
Most humans are visual beings. While text still dominates online information exchange, humans do not handle lots of text very … Continued
Category: B2B Marketing
-
-
Making PR a top lead generator
Inprela made PR a top business driver for Stratasys Direct Manufacturing (SDM) in 2015. Here’s how we did it. Program … Continued
-
Account-based marketing: Why 96% of B2B marketers call it a “must have”
Account-based marketing. I wasn’t familiar with the phrase until a presentation at the 2016 Masters of B2B Marketing Conference, but … Continued
-
Redefining B2B Healthcare KOL Engagement
For B2B healthcare companies that specialize in mission critical areas like patient care and safety, establishing a key opinion leader … Continued
-
How to capitalize on your story using multiple formats
When your company has a good story it is important to maximize its influence. In B2B PR we strive to … Continued
-
4 rules for B2B thought leadership success
It seems every B2B company’s marketing goal is to be a thought leader. To be recognized as a thought leader, you … Continued
-
Marketing in manufacturing: Three common challenges
The newness of 2016 has faded. You’re either executing your marketing communications campaigns as planned, or (more likely) you’re managing … Continued
-
B2B marketing: Humanizing your offering
Make the complicated, digestible, relatable, more understood. That is the goal in B2B marketing. But, it’s not an easy task. … Continued