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Manufacturers, your marketing is holding you back

You may be investing millions of dollars into R&D, AI, robotics and everything under the Industry-4.0-sun, but if you’ve only made minor updates to your website since Industry 3.0 – and are still investing in the same marketing tactics – buyers won’t believe you’re an advanced manufacturing company. While some manufacturing companies have elevated their … Continued

The one trait your B2B marketing team must possess: Scrappiness

Tight marketing budgets, more data and technology at our fingertips and the need for instant gratification—today, speed, agility and action win the game. Why? Your customers expect real-time engagement, and you can’t afford to leave room for competitors to get ahead. Simply put, companies today can’t afford not to be scrappy. These are the six … Continued

Reaching engineers in 2019: Content and promotion stats

Delivering the right piece of content to the right audience at the right time is a major win when deploying your content strategy. And a key part of that is knowing how and where your audience(s) consumes content. If that audience is engineers, you’re about to hit a goldmine. “How engineers find information,” is Engineering.com’s … Continued

Four key events for healthcare marketers

The healthcare industry continues to evolve at a rapid pace. And it isn’t just the industry. If you aren’t keeping up-to-date on the latest trends and tools for B2B marketing, be prepared to get left behind. While there is a plethora of healthcare conferences, a majority are centered on hospital improvement and patient safety for … Continued

Tidying up your web content

While it isn’t quite time for spring cleaning in Minnesota, it’s never too early to hop on the KonMari bandwagon. Whether you’ve seen her cleaning method trending on Instagram and Pinterest or have watched the Netflix series, you’ve probably caught yourself looking at an item and asking, “Does this spark joy?” Don’t worry, we aren’t … Continued

Run your content operations like a publisher for 5x the revenue

According to Kapost, marketing organizations that have invested in best-in-class content operations enjoy 5x greater revenue contribution than laggers. If carefully planned and efficiently produced, your marketing content should win the popularity award at your company. However, simply populating a content calendar and spreading the good word won’t lead to a fully functioning content operation. … Continued

Job opening: Account supervisor

JANUARY 2019 SUMMARY A successful Account Supervisor at Inprela is enthusiastic about helping B2B companies tell their stories through earned and owned media, and amplifying that content through digital channels to maximize its reach. It’s a progressive PR practitioner who is both a strategic thinker and a doer, capable of earning clients’ trust quickly through … Continued

Job opening: Assistant account executive

JANUARY 2019 SUMMARY Inprela Communications offers B2B storytelling and content strategy services, driving a fresh approach to public relations. We’re seeking an Assistant Account Executive to join Inprela who is enthusiastic about bringing B2B stories to life. JOB RESPONSIBILITIES • Discover: Conduct research to help clients benchmark their PR presence, audit content and analyze competitive … Continued

Increase marketing ROI in 2019 with pillar content assets

One of the biggest mistakes B2B brands make when kicking off a content marketing program is creating and publishing multiple, disconnected pieces of content without a common goal and consistent messaging. This is not only inefficient, but also not a very strategic way to generate leads. A hub and spoke content model, in which you … Continued