- Unique website visits
Repositioning a company known for production
In the world of medical device component manufacturers, there are product development shops and production manufacturing shops. Companies rarely do both. They may say they do both, but they usually only do one really well. We needed to change that perception in the marketplace for our client Spectralytics when the company decided to launch product development capabilities after being established in the industry for production laser cut parts.
Leveraging event traffic for brand awareness
We identified the Medical Design & Manufacturing (MD&M) West show as a prime venue to garner the attention of the medical device industry. We deployed an integrated campaign to reach medical device engineers and OEM decision makers before, during and after MD&M West, including a press release with Business Wire distribution, pitching and securing media interviews at the event, LinkedIn Sponsored Content, MD&M pre- and post-show email blasts and MD&M banner ads. We also updated the content on the Spectralytics website to include new messaging and positioning around the development services.
Building a solid foundation for thought leadership
Inprela secured 20 press mentions, generating more than 1.9 million impressions. The digital ads drove 308 visits to the new Development Center webpage, 78 requests for quotes and 50+ quotes for development services. In addition, we built relationships with the medtech trade media on behalf of Spectralytics and a solid foundation for an ongoing thought leadership program.