- press mentions
- impressions
Tackling complexity in the health IT industry and media landscape
The health IT industry is fascinating but complex, with high costs, the need for better patient outcomes, health equity issues, physician burnout, and access to care concerns. The Solventum, formerly 3M Health Care, Health Information Systems (HIS) business turned to Inprela to navigate the challenging healthcare tech media landscape, where numerous health IT companies vie for attention across earned, paid, and social media. Inprela’s goal was to boost awareness and differentiate Solventum’s message amid these industry hurdles to support business growth and garner media coverage in a competitive environment.
Elevating Solventum as a health IT thought leader through customer stories
Inprela harnessed Solventum’s rich client base of health system leaders and success stories to break through the saturated media market. Empowering clients as the primary spokespeople to authentically share Solventum’s value proposition has accelerated the brand’s success in building trust and credibility among media and health system C-suite audiences.
Driving success with media relations
Inprela’s persistent outreach and voice-of-customer-driven approach has unlocked new media opportunities for Solventum, helping it cut through the industry’s complexity and competition. Over the past three years, we’ve secured 145 press mentions and generated over 374 million impressions, a number that keeps growing. Our strong editorial relationships have led to regular inquiries for Solventum’s expert and customer perspectives.
