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The one question that will change your PR program for good

Make your 2018 PR program your best yet   B2B marketers everywhere are developing 2018 marketing and PR plans. Clients are asking us to evaluate what worked and didn’t this year, to scan the competitive landscape to capitalize on weaknesses and to help them prepare to leverage their companies’ most anticipated events in 2018. The … Continued

Video may have killed the radio star. Is text dead too?

Video content marketing has been deemed a must-do for B2B brands. However, tight budgets and compressed schedules can be hurdles to production. Are you doomed if you’re not producing viral videos to promote your product or service? Absolutely not. Video will win an audience better than a 25-page thesis paper, no doubt. But, text is … Continued

Please don’t let me be misunderstood

As a mom and a PR practitioner, it seems I have taken on two roles that have been listed among the most under-appreciated professions. Not because we are not valued, but rather our work is often unseen. We run like well-oiled machines, and it’s not until that machine breaks down are we noticed. Although, in … Continued

Leveraging PR in today’s connected B2B world

Driven by the explosion of digital channels, there has been a big shift in business-to-business marketing communications. Channels, tactics and best practices are being redefined, including public relations. In light of these changes, here are a few tips to help you leverage all that PR has to offer. Think beyond the press release At its … Continued