Increase marketing ROI in 2019 with pillar content assets
One of the biggest mistakes B2B brands make when kicking off a content marketing program is creating and publishing multiple, … Continued
Blog Series: Manufacturing Marketing Leader
How aerospace found this marketing leader: A career built on relationships & reinvention
Read MoreInsights
-
-
Build a successful B2B content strategy for 2019
Back in 2009, I saw one of the first definitions of content strategy from Kristina Halvorson: “Planning for the creation, … Continued
-
Four trade media trends healthcare marketers can leverage
Twenty-three percent of B2B marketers view print trade magazines as a key content marketing tactic and only 17 percent rely … Continued
-
Finally, a way to measure the business impact of PR
We know that successful B2B PR is centered on storytelling that fosters meaningful engagement and demonstrates business value at every … Continued
-
Elements of an effective tradeshow marketing plan
Industry tradeshows are a great opportunity for B2B companies to launch new products and make company announcements, as well as … Continued
-
7 Tips for optimizing your LinkedIn ads for engagement
There’s a reason we typically only recommend paid social media through LinkedIn to our B2B manufacturing and healthcare clients. Not … Continued
-
7 Limitations B2B brands face in driving business value: Part 3
Welcome to part three of our series on limitations B2B brands face in deriving real business value from PR, how … Continued
-
7 Limitations B2B brands face in driving business value: Part 2
The first step in deriving more business value from PR is to identify the barriers to integration and measurement in … Continued