Four trade media trends healthcare marketers can leverage
Twenty-three percent of B2B marketers view print trade magazines as a key content marketing tactic and only 17 percent rely … Continued
Insights
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Finally, a way to measure the business impact of PR
We know that successful B2B PR is centered on storytelling that fosters meaningful engagement and demonstrates business value at every … Continued
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Elements of an effective tradeshow marketing plan
Industry tradeshows are a great opportunity for B2B companies to launch new products and make company announcements, as well as … Continued
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7 Tips for optimizing your LinkedIn ads for engagement
There’s a reason we typically only recommend paid social media through LinkedIn to our B2B manufacturing and healthcare clients. Not … Continued
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7 Limitations B2B brands face in driving business value: Part 3
Welcome to part three of our series on limitations B2B brands face in deriving real business value from PR, how … Continued
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7 Limitations B2B brands face in driving business value: Part 2
The first step in deriving more business value from PR is to identify the barriers to integration and measurement in … Continued
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7 Limitations B2B marketers face in driving business value: Part 1
The last five to ten years in B2B marketing have been all about content. Back in 2011 Google declared publishing … Continued
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How manufacturing marketers should use LinkedIn in the buying cycle
Awhile back we wrote about why healthcare marketers should use LinkedIn for reaching their audiences. With so many recent changes … Continued