Let your customer guide your 2019 content marketing strategy
According to Content Marketing Institute’s report published last week, the most successful B2B content marketers (90 percent) prioritize the audience’s … Continued
Insights
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Minnesota’s beacon of healthcare innovation beams at MANOVA Summit
Photo credit: @HealthFair11 One bright spot in this week’s rainy, dreary Minneapolis weather was the inaugural MANOVA Summit, a global … Continued
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Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in marketing.
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Why thought leadership became the cool kid at the marketing table
I was having lunch with a client recently who told me she refers to her ongoing PR program as a … Continued
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Align PR & content strategies to save money & improve results in 2019
It’s that time of year again – planning season. B2B marketers are developing their PR and content strategies and, of … Continued
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Increase marketing ROI in 2019 with pillar content assets
One of the biggest mistakes B2B brands make when kicking off a content marketing program is creating and publishing multiple, … Continued
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Build a successful B2B content strategy for 2019
Back in 2009, I saw one of the first definitions of content strategy from Kristina Halvorson: “Planning for the creation, … Continued
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Four trade media trends healthcare marketers can leverage
Twenty-three percent of B2B marketers view print trade magazines as a key content marketing tactic and only 17 percent rely … Continued
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Finally, a way to measure the business impact of PR
We know that successful B2B PR is centered on storytelling that fosters meaningful engagement and demonstrates business value at every … Continued