The hidden power of measuring share of voice for B2B marketing
In B2B marketing, where the battle for visibility and engagement intensifies by the day, one metric stands out for its … Continued
Insights
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A new journey: Uncovering the stories behind manufacturing marketing leaders
From as far back as I can remember, I’ve been fascinated by the intricacies of human dynamics and the subtleties … Continued
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Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in marketing.
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Breaking free from the lead generation trap: A new era in B2B marketing
Eight years ago, I was a demand generation leader within a global corporation at the peak of the content marketing … Continued
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4 key takeaways on the future of health
This year’s HLTH conference in Las Vegas did not disappoint. In an era where healthcare and wellness are at the … Continued
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Measuring content marketing ROI: 19 KPIs to consider
Content marketing is an essential cog in the modern digital marketing machine. High-quality, multi-channel content helps businesses reach and engage … Continued
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Effective SEO strategies for businesses with limited resources
In the ever-changing digital landscape, SEO has become indispensable. But for many organizations, it seems like a mysterious and impenetrable … Continued
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How to go beyond thought leadership to become an industry-leading voice
As a savvy marketer, you understand the importance of thought leadership and what it is and isn’t. It’s why you’re … Continued
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Leading digital transformation within a global, multi-SKU manufacturing corporation
Innovative Manufacturing Leader Series: Insights from Kimberlee Sinclair, VP Digital Customer Experience at H.B. Fuller B2B buying preferences are changing … Continued