How to go beyond thought leadership to become an industry-leading voice
As a savvy marketer, you understand the importance of thought leadership and what it is and isn’t. It’s why you’re … Continued
Insights
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Leading digital transformation within a global, multi-SKU manufacturing corporation
Innovative Manufacturing Leader Series: Insights from Kimberlee Sinclair, VP Digital Customer Experience at H.B. Fuller B2B buying preferences are changing … Continued
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3 keys to a successful influencer relations program
Remember the days of splashy influencer programs gracing every consumer marketing publication? Intriguing, but felt just out of reach for … Continued
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Plagiarism & fact-checking: How to handle AI writers’ most glaring gaps
On November 30, 2022, content creation as we know it fundamentally changed with the arrival of ChatGPT. Content marketers, PR … Continued
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4 hot takes on generative AI tools
If your boss hasn’t asked you about ChatGPT, brace for it, because that day is coming. AI, or artificial intelligence, … Continued
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5 healthcare marketing trends to watch for in 2023
After the pandemic disruptions of 2020 and a record amount of healthcare transactions in 2021, healthcare marketers are gathering their … Continued
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5 questions to ask when scoping a content strategy
Everyone has heard the overused, oft-repeated adage, “content is king.” Well, it’s garbage. It’s simply not true. Any agency partner … Continued
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Top ways to evolve your content marketing efforts in manufacturing
We all have those seasonal events we look forward to each year. Maybe it’s when leaves start to change, or … Continued