Good vs. great: How does your PR program stack up?
Our clients often ask us how their programs compare to other clients. They are looking for a performance review on … Continued
Insights
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Rebirth: The press release in the digital age
With digital PR, social media and PR/advertising blends being the talk of the industry, it may seem like one of … Continued
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Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in marketing.
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Digital and PR: When Two Become One
Time spent online exceeds time spent with all other media, including TV. With the high usage of social media, smart … Continued
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Tips for tailoring key messages to your audience
One of my favorite yoga postures to practice and teach is Parivrtta Utkatasana (pictured above), a dynamic posture accessible to … Continued
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Back to school: Writing compelling case studies
Ah, case studies. In your PR arsenal, they can be a perfect middle ground between press releases and whitepapers, offering … Continued
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What I’ve learned working in healthcare PR
Years ago, as I was entering the public relations agency ranks, I thought healthcare looked like a fun specialty to … Continued
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The upside to journalist turnover
The relationship question used to rule the PR agency RFP process, especially when a company was deciding between two equally-qualified … Continued
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6 trends in B2B marketing in 2015
Every year I try to attend the Business Marketing Association national conference for business-to-business (B2B) marketers in Chicago. I find … Continued