What I’ve learned working in healthcare PR
Years ago, as I was entering the public relations agency ranks, I thought healthcare looked like a fun specialty to … Continued
Years ago, as I was entering the public relations agency ranks, I thought healthcare looked like a fun specialty to … Continued
The relationship question used to rule the PR agency RFP process, especially when a company was deciding between two equally-qualified … Continued
Contact us at HCMpodcast@inprela.com with your suggestions for guests who are making waves in healthcare marketing.
Every year I try to attend the Business Marketing Association national conference for business-to-business (B2B) marketers in Chicago. I find … Continued
Network. Network. Network. That one word rang in my ears throughout college and my first few years post-graduation. Everyone was … Continued
Everyone makes mistakes. No matter how well-prepared or experienced they are, even the best spokespeople and experts get tripped up … Continued
The pressure is on. Your boss doesn’t care about the complexities involved with marketing to other businesses, how much technical … Continued
As a mom and a PR practitioner, it seems I have taken on two roles that have been listed among … Continued
Driven by the explosion of digital channels, there has been a big shift in business-to-business marketing communications. Channels, tactics and … Continued