6 trends in B2B marketing in 2015
Every year I try to attend the Business Marketing Association national conference for business-to-business (B2B) marketers in Chicago. I find … Continued
Insights
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Why “meet and greets” with journalists are worth your time
Network. Network. Network. That one word rang in my ears throughout college and my first few years post-graduation. Everyone was … Continued
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Tales of the tape: Media blunders and how to avoid them
Everyone makes mistakes. No matter how well-prepared or experienced they are, even the best spokespeople and experts get tripped up … Continued
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A rally cry for B2B marketers to “be more”
The pressure is on. Your boss doesn’t care about the complexities involved with marketing to other businesses, how much technical … Continued
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Please don’t let me be misunderstood
As a mom and a PR practitioner, it seems I have taken on two roles that have been listed among … Continued
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Leveraging PR in today’s connected B2B world
Driven by the explosion of digital channels, there has been a big shift in business-to-business marketing communications. Channels, tactics and … Continued
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Our name in lights
Typically we are so focused on getting our clients recognized that we forget to have our moment in the limelight. … Continued