The benefits of an annual PR budget
With planning season in full-swing, you will soon be submitting your public relations budget for 2016. It might be easy to … Continued
Insights
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Good vs. great: How does your PR program stack up?
Our clients often ask us how their programs compare to other clients. They are looking for a performance review on … Continued
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Rebirth: The press release in the digital age
With digital PR, social media and PR/advertising blends being the talk of the industry, it may seem like one of … Continued
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Digital and PR: When Two Become One
Time spent online exceeds time spent with all other media, including TV. With the high usage of social media, smart … Continued
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Tips for tailoring key messages to your audience
One of my favorite yoga postures to practice and teach is Parivrtta Utkatasana (pictured above), a dynamic posture accessible to … Continued
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Back to school: Writing compelling case studies
Ah, case studies. In your PR arsenal, they can be a perfect middle ground between press releases and whitepapers, offering … Continued
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What I’ve learned working in healthcare PR
Years ago, as I was entering the public relations agency ranks, I thought healthcare looked like a fun specialty to … Continued
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The upside to journalist turnover
The relationship question used to rule the PR agency RFP process, especially when a company was deciding between two equally-qualified … Continued