Don’t jump on the buzzword bandwagon
Big Data, the Internet of Things, Green technology. If you work in the world of manufacturing, this terminology is not … Continued
Blog Series: Manufacturing Marketing Leader
How aerospace found this marketing leader: A career built on relationships & reinvention
Read MoreInsights
-
-
Code blue: Signs your healthcare messaging needs resuscitation
Most of us recognize really good and really bad B2B healthcare messaging when we see it. As with a lot … Continued
-
Who Should Be Our Next Guest?
Contact us at HCMpodcast@inprela.com with your suggestions for guests who are making waves in healthcare marketing.
-
The benefits of an annual PR budget
With planning season in full-swing, you will soon be submitting your public relations budget for 2016. It might be easy to … Continued
-
Good vs. great: How does your PR program stack up?
Our clients often ask us how their programs compare to other clients. They are looking for a performance review on … Continued
-
Rebirth: The press release in the digital age
With digital PR, social media and PR/advertising blends being the talk of the industry, it may seem like one of … Continued
-
Digital and PR: When Two Become One
Time spent online exceeds time spent with all other media, including TV. With the high usage of social media, smart … Continued
-
Tips for tailoring key messages to your audience
One of my favorite yoga postures to practice and teach is Parivrtta Utkatasana (pictured above), a dynamic posture accessible to … Continued
-
Back to school: Writing compelling case studies
Ah, case studies. In your PR arsenal, they can be a perfect middle ground between press releases and whitepapers, offering … Continued