6 healthcare leaders to follow in 2016
PR practitioners are used to continuously monitoring industry conversations to unearth emerging voices and validate others. You don’t have to … Continued
Blog Series: Manufacturing Marketing Leader
How curiosity is the path to a more human approach to manufacturing marketing
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Don’t jump on the buzzword bandwagon
Big Data, the Internet of Things, Green technology. If you work in the world of manufacturing, this terminology is not … Continued
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Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in healthcare marketing.
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Code blue: Signs your healthcare messaging needs resuscitation
Most of us recognize really good and really bad B2B healthcare messaging when we see it. As with a lot … Continued
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The benefits of an annual PR budget
With planning season in full-swing, you will soon be submitting your public relations budget for 2016. It might be easy to … Continued
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Good vs. great: How does your PR program stack up?
Our clients often ask us how their programs compare to other clients. They are looking for a performance review on … Continued
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Rebirth: The press release in the digital age
With digital PR, social media and PR/advertising blends being the talk of the industry, it may seem like one of … Continued
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Digital and PR: When Two Become One
Time spent online exceeds time spent with all other media, including TV. With the high usage of social media, smart … Continued
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Tips for tailoring key messages to your audience
One of my favorite yoga postures to practice and teach is Parivrtta Utkatasana (pictured above), a dynamic posture accessible to … Continued