B2B marketing: Humanizing your offering
Make the complicated, digestible, relatable, more understood. That is the goal in B2B marketing. But, it’s not an easy task. … Continued
Insights
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The hidden power of LinkedIn for B2B healthcare marketing
Healthcare companies selling to a B2B audience should include LinkedIn as a key channel in their PR program for demand … Continued
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Our digital footprint was failing (embarrassing but true)
There’s an old saying, “the cobbler’s children go unshod.” This was the reality when it came to Inprela’s digital footprint. … Continued
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The B2B guide to what’s trending in 2016
Trend stories are popular at the start of any New Year. It’s a time to pause and consider what potential … Continued
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Beyond the booth: How to leverage your tradeshow attendance
Tradeshows are a key public relations strategy for many of our healthcare and manufacturing clients. The Association of perioperative Registered … Continued
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6 healthcare leaders to follow in 2016
PR practitioners are used to continuously monitoring industry conversations to unearth emerging voices and validate others. You don’t have to … Continued
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Don’t jump on the buzzword bandwagon
Big Data, the Internet of Things, Green technology. If you work in the world of manufacturing, this terminology is not … Continued
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Code blue: Signs your healthcare messaging needs resuscitation
Most of us recognize really good and really bad B2B healthcare messaging when we see it. As with a lot … Continued