4 rules for B2B thought leadership success
It seems every B2B company’s marketing goal is to be a thought leader. To be recognized as a thought leader, you … Continued
It seems every B2B company’s marketing goal is to be a thought leader. To be recognized as a thought leader, you … Continued
The newness of 2016 has faded. You’re either executing your marketing communications campaigns as planned, or (more likely) you’re managing … Continued
Contact us at connect@inprela.com with your suggestions for guests who are making waves in marketing.
Business Marketing Association Recognizes Inprela with Two 2016 B2 Awards MINNEAPOLIS — May 11, 2016 — Inprela has been awarded two … Continued
Lying to the media. Shirking responsibility. Cover-ups. Volkswagen (VW) provided a blueprint on how not to respond to a scandal, … Continued
Not all awards are created equal. Some carry a lot of weight, while others amount to little more than a … Continued
Your marketing team is developing strong content to drive awareness and, in some cases, to generate leads. Compelling case studies. … Continued
Make the complicated, digestible, relatable, more understood. That is the goal in B2B marketing. But, it’s not an easy task. … Continued
Healthcare companies selling to a B2B audience should include LinkedIn as a key channel in their PR program for demand … Continued