In times of crisis
Lying to the media. Shirking responsibility. Cover-ups. Volkswagen (VW) provided a blueprint on how not to respond to a scandal, … Continued
Blog Series: Manufacturing Marketing Leader
How curiosity is the path to a more human approach to manufacturing marketing
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And the winner is… evaluating the value of an award
Not all awards are created equal. Some carry a lot of weight, while others amount to little more than a … Continued
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Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in healthcare marketing.
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How your sales team should be leveraging PR
Your marketing team is developing strong content to drive awareness and, in some cases, to generate leads. Compelling case studies. … Continued
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B2B marketing: Humanizing your offering
Make the complicated, digestible, relatable, more understood. That is the goal in B2B marketing. But, it’s not an easy task. … Continued
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The hidden power of LinkedIn for B2B healthcare marketing
Healthcare companies selling to a B2B audience should include LinkedIn as a key channel in their PR program for demand … Continued
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Our digital footprint was failing (embarrassing but true)
There’s an old saying, “the cobbler’s children go unshod.” This was the reality when it came to Inprela’s digital footprint. … Continued
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The B2B guide to what’s trending in 2016
Trend stories are popular at the start of any New Year. It’s a time to pause and consider what potential … Continued
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Beyond the booth: How to leverage your tradeshow attendance
Tradeshows are a key public relations strategy for many of our healthcare and manufacturing clients. The Association of perioperative Registered … Continued