How to capitalize on your story using multiple formats
When your company has a good story it is important to maximize its influence. In B2B PR we strive to … Continued
Insights
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Video may have killed the radio star. Is text dead too?
Video content marketing has been deemed a must-do for B2B brands. However, tight budgets and compressed schedules can be hurdles … Continued
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4 rules for B2B thought leadership success
It seems every B2B company’s marketing goal is to be a thought leader. To be recognized as a thought leader, you … Continued
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Marketing in manufacturing: Three common challenges
The newness of 2016 has faded. You’re either executing your marketing communications campaigns as planned, or (more likely) you’re managing … Continued
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Driving business growth earns national recognition
Business Marketing Association Recognizes Inprela with Two 2016 B2 Awards MINNEAPOLIS — May 11, 2016 — Inprela has been awarded two … Continued
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In times of crisis
Lying to the media. Shirking responsibility. Cover-ups. Volkswagen (VW) provided a blueprint on how not to respond to a scandal, … Continued
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And the winner is… evaluating the value of an award
Not all awards are created equal. Some carry a lot of weight, while others amount to little more than a … Continued
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How your sales team should be leveraging PR
Your marketing team is developing strong content to drive awareness and, in some cases, to generate leads. Compelling case studies. … Continued