Account-based marketing: Why 96% of B2B marketers call it a “must have”
Account-based marketing. I wasn’t familiar with the phrase until a presentation at the 2016 Masters of B2B Marketing Conference, but … Continued
Blog Series: Manufacturing Marketing Leader
How curiosity is the path to a more human approach to manufacturing marketing
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Survey says: Industry reports generate thought leadership
One goal every client we work with has is to become a thought leader. Why? Because not only do bold, … Continued
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Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in healthcare marketing.
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Redefining B2B Healthcare KOL Engagement
For B2B healthcare companies that specialize in mission critical areas like patient care and safety, establishing a key opinion leader … Continued
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How to capitalize on your story using multiple formats
When your company has a good story it is important to maximize its influence. In B2B PR we strive to … Continued
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Video may have killed the radio star. Is text dead too?
Video content marketing has been deemed a must-do for B2B brands. However, tight budgets and compressed schedules can be hurdles … Continued
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4 rules for B2B thought leadership success
It seems every B2B company’s marketing goal is to be a thought leader. To be recognized as a thought leader, you … Continued
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Marketing in manufacturing: Three common challenges
The newness of 2016 has faded. You’re either executing your marketing communications campaigns as planned, or (more likely) you’re managing … Continued
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Driving business growth earns national recognition
Business Marketing Association Recognizes Inprela with Two 2016 B2 Awards MINNEAPOLIS — May 11, 2016 — Inprela has been awarded two … Continued