Don’t sell snake oil: What you say matters
The role of public relations for healthcare companies is critical – and complicated. Compelling product or service information helps companies … Continued
Insights
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A picture is worth a thousand shares
Most humans are visual beings. While text still dominates online information exchange, humans do not handle lots of text very … Continued
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Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in marketing.
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Making PR a top lead generator
Inprela made PR a top business driver for Stratasys Direct Manufacturing (SDM) in 2015. Here’s how we did it. Program … Continued
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Account-based marketing: Why 96% of B2B marketers call it a “must have”
Account-based marketing. I wasn’t familiar with the phrase until a presentation at the 2016 Masters of B2B Marketing Conference, but … Continued
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Survey says: Industry reports generate thought leadership
One goal every client we work with has is to become a thought leader. Why? Because not only do bold, … Continued
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Redefining B2B Healthcare KOL Engagement
For B2B healthcare companies that specialize in mission critical areas like patient care and safety, establishing a key opinion leader … Continued
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How to capitalize on your story using multiple formats
When your company has a good story it is important to maximize its influence. In B2B PR we strive to … Continued
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Video may have killed the radio star. Is text dead too?
Video content marketing has been deemed a must-do for B2B brands. However, tight budgets and compressed schedules can be hurdles … Continued