A look into how healthcare professionals use virtual communities
The current healthcare structure and culture can limit healthcare professionals’ interpersonal communication. While modern healthcare organizations are touted as being … Continued
Blog Series: Manufacturing Marketing Leader
How aerospace found this marketing leader: A career built on relationships & reinvention
Read MoreInsights
-
-
Elevate your healthcare marketing content
Many brands fancy themselves content marketers with inbound lead generation and nurture strategies. There’s a proliferation of content developed with … Continued
-
Who Should Be Our Next Guest?
Contact us at HCMpodcast@inprela.com with your suggestions for guests who are making waves in healthcare marketing.
-
5 ways “fake news” impacts healthcare media
The proliferation of the term “fake news” over the last year has catapulted the entire journalism profession into the spotlight…and … Continued
-
Trade magazines: Still a marketer’s best friend?
Marketing through trade publications is an important aspect of many business-to-business strategies. The publications have perceived credibility to increase awareness; … Continued
-
Take the leap: Evolve your PR program to achieve measurable change
B2B PR is evolving at a rapid pace. What once was heavily driven by press releases and print media placements … Continued
-
Unlocking your content’s potential with earned media placement: A Q&A with editors
As a marketer, you’ve likely heard that a majority of B2B content created goes unused. High-quality content focused on the … Continued
-
PR’s critical role in enhancing your search ranking
PR is one of the best and fastest ways to enhance search rankings. Over 80 percent of B2B interactions begin … Continued
-
Top manufacturing blogs to follow today
As you know, dear readers, working in the manufacturing world means it’s important to be in the know about changing … Continued