5 ways “fake news” impacts healthcare media
The proliferation of the term “fake news” over the last year has catapulted the entire journalism profession into the spotlight…and … Continued
Insights
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Trade magazines: Still a marketer’s best friend?
Marketing through trade publications is an important aspect of many business-to-business strategies. The publications have perceived credibility to increase awareness; … Continued
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Take the leap: Evolve your PR program to achieve measurable change
B2B PR is evolving at a rapid pace. What once was heavily driven by press releases and print media placements … Continued
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Unlocking your content’s potential with earned media placement: A Q&A with editors
As a marketer, you’ve likely heard that a majority of B2B content created goes unused. High-quality content focused on the … Continued
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PR’s critical role in enhancing your search ranking
PR is one of the best and fastest ways to enhance search rankings. Over 80 percent of B2B interactions begin … Continued
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Top manufacturing blogs to follow today
As you know, dear readers, working in the manufacturing world means it’s important to be in the know about changing … Continued
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How your brand can avoid social media #fails
For most marketing, PR and communication pros, social media is a blessing. Engaging LinkedIn content, viral videos, and smart campaigns … Continued
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Healthcare suppliers’ gold mine: shared accountability – a look at who’s getting into the game
Regardless what shape health policy takes under the new administration, the pressure on health systems to deliver better care for … Continued