Amplifying manufacturing PR with email marketing
Distribution is a critical element to a successful content marketing strategy. While platforms like LinkedIn and Facebook have sponsored content … Continued
Category: Manufacturing PR
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The importance of evolving your manufacturing content marketing program
It’s time for manufacturing marketers who are at the adolescent stage with content marketing to evolve their programs. While it … Continued
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3 Key marketing principles GE, Siemens and IBM have in common
Becoming an industry leader is not only the result of innovations in research and development, and sustainable sales growth, but … Continued
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New survey reveals how engineers consume content
Successful PR isn’t just about quality content. It is making sure your content reaches and resonates with your audience. Most … Continued
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Digitizing manufacturing must go beyond the production floor
Take a look at your company’s production floor. It’s pretty sweet, right? You might have the latest software and robotics, … Continued
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Trade magazines: Still a marketer’s best friend?
Marketing through trade publications is an important aspect of many business-to-business strategies. The publications have perceived credibility to increase awareness; … Continued
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Top manufacturing blogs to follow today
As you know, dear readers, working in the manufacturing world means it’s important to be in the know about changing … Continued
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Industry 4.0: Where do we go from here?
The Internet of Things (IoT) is changing the face of manufacturing. Cloud computing is coming to manufacturing. Industry 4.0’s automation … Continued