Storytelling in manufacturing: Why complex, technical brands need impactful narratives
Manufacturing, engineering, and design have a profound—yet often hidden—impact on the world around us. Manufacturing powers our society and plays … Continued
Category: Manufacturing PR
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Unlocking the power of employer branding in manufacturing
Your employees are the heart and soul of your company and the face of your brand, especially in manufacturing. From … Continued
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One manufacturing marketer’s mission to create memories, build community & bolster a brand
Amanda Gregory’s journey began amid the clatter of carpentry tools and sawdust-scented corners of her grandfather’s workshop. Under the watchful … Continued
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The hidden power of measuring share of voice for B2B marketing
In B2B marketing, where the battle for visibility and engagement intensifies by the day, one metric stands out for its … Continued
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A New Journey: Uncovering the Stories Behind Manufacturing Marketing Leaders
From as far back as I can remember, I’ve been fascinated by the intricacies of human dynamics and the subtleties … Continued
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Leading digital transformation within a global, multi-SKU manufacturing corporation
Innovative Manufacturing Leader Series: Insights from Kimberlee Sinclair, VP Digital Customer Experience at H.B. Fuller B2B buying preferences are changing … Continued
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Top ways to evolve your content marketing efforts in manufacturing
We all have those seasonal events we look forward to each year. Maybe it’s when leaves start to change, or … Continued
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Top manufacturing award opportunities for 2020
At Inprela, we often get requests from our manufacturing clients to identify award opportunities that fit their current marketing or … Continued