5 healthcare marketing trends to watch for in 2023
After the pandemic disruptions of 2020 and a record amount of healthcare transactions in 2021, healthcare marketers are gathering their … Continued
Category: Healthcare PR
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5 lessons from Manova: How will healthcare companies rise to the occasion?
My head is spinning—in a good way. And I feel inspired. That’s how one should feel coming off of three … Continued
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Four key events for healthcare marketers
The healthcare industry continues to evolve at a rapid pace. And it isn’t just the industry. If you aren’t keeping … Continued
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Minnesota’s beacon of healthcare innovation beams at MANOVA Summit
Photo credit: @HealthFair11 One bright spot in this week’s rainy, dreary Minneapolis weather was the inaugural MANOVA Summit, a global … Continued
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Four trade media trends healthcare marketers can leverage
Twenty-three percent of B2B marketers view print trade magazines as a key content marketing tactic and only 17 percent rely … Continued
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Use voice of customer research to bulk up your B2B healthcare PR plan
B2B healthcare brands know the importance of in-depth research. Lab testing, pilot sites and clinical trial data are the bread … Continued
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A look into how healthcare professionals use virtual communities
The current healthcare structure and culture can limit healthcare professionals’ interpersonal communication. While modern healthcare organizations are touted as being … Continued
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Elevate your healthcare marketing content
Many brands fancy themselves content marketers with inbound lead generation and nurture strategies. There’s a proliferation of content developed with … Continued