Effective SEO strategies for businesses with limited resources
In the ever-changing digital landscape, SEO has become indispensable. But for many organizations, it seems like a mysterious and impenetrable … Continued
Category: Digital
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Think smarter about your placements: Manufacturing news outlets with high domain authority
SEO, PR and content marketing have an important objective in common: get the right content in front of the right … Continued
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Optimizing your PR metrics with the help of Google Analytics
If you want to prove your PR and earned media efforts are positively impacting the business, you must back up … Continued
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Tidying up your web content
While it isn’t quite time for spring cleaning in Minnesota, it’s never too early to hop on the KonMari bandwagon. … Continued
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5 ways “fake news” impacts healthcare media
The proliferation of the term “fake news” over the last year has catapulted the entire journalism profession into the spotlight…and … Continued
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A picture is worth a thousand shares
Most humans are visual beings. While text still dominates online information exchange, humans do not handle lots of text very … Continued
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How to capitalize on your story using multiple formats
When your company has a good story it is important to maximize its influence. In B2B PR we strive to … Continued
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The hidden power of LinkedIn for B2B healthcare marketing
Healthcare companies selling to a B2B audience should include LinkedIn as a key channel in their PR program for demand … Continued