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Optimizing your PR metrics with the help of Google Analytics

If you want to prove your PR and earned media efforts are positively impacting the business, you must back up your program with meaningful metrics. That means more than just impressions and clip counts, folks. The data made possible through Google Analytics – some of which you’re already gathering to measure other digital marketing efforts … Continued

Tidying up your web content

While it isn’t quite time for spring cleaning in Minnesota, it’s never too early to hop on the KonMari bandwagon. Whether you’ve seen her cleaning method trending on Instagram and Pinterest or have watched the Netflix series, you’ve probably caught yourself looking at an item and asking, “Does this spark joy?” Don’t worry, we aren’t … Continued

5 ways “fake news” impacts healthcare media

The proliferation of the term “fake news” over the last year has catapulted the entire journalism profession into the spotlight…and into defense mode. According to a new report, A Real Plague: Fake News, 82 percent of Americans are concerned about the impact “fake news” might have on the credibility of information they get from the … Continued

A picture is worth a thousand shares

Most humans are visual beings. While text still dominates online information exchange, humans do not handle lots of text very well. Reading is time consuming and can easily be overwhelming. To counteract information overload, attractive visuals (photos, videos, infographics, etc.) that coincide with text are not just wants but must-haves. With that said, it should … Continued

How to capitalize on your story using multiple formats

When your company has a good story it is important to maximize its influence. In B2B PR we strive to extend our healthcare and manufacturing client’s stories beyond the original in an effort to reach the largest audience base. The press release, once a staple of public relations, is now only thought of as a … Continued

The hidden power of LinkedIn for B2B healthcare marketing

Healthcare companies selling to a B2B audience should include LinkedIn as a key channel in their PR program for demand generation. It can help shorten a long sales cycle and enhance the ROI of your PR investment. It’s proven to be the best social platform for garnering conversions. LinkedIn drives greater than 60 percent more … Continued

Our digital footprint was failing (embarrassing but true)

There’s an old saying, “the cobbler’s children go unshod.” This was the reality when it came to Inprela’s digital footprint. Four years after starting the agency and managing rapid growth, it was time to take a step back to evaluate what’s working and what’s not. What wasn’t working – our digital footprint (or lack thereof) … Continued

6 healthcare leaders to follow in 2016

PR practitioners are used to continuously monitoring industry conversations to unearth emerging voices and validate others. You don’t have to be meticulous about it, but routinely filtering your social lists is a good practice for everyone. This practice not only helps you stay informed, but limits noise that may distract you from accessing truly valuable … Continued

Rebirth: The press release in the digital age

With digital PR, social media and PR/advertising blends being the talk of the industry, it may seem like one of PR’s oldest friends, the press release, has been left for dead. I disagree. Just like newspapers have had to embrace digital, so have press releases and other PR tactics. In this case, change isn’t necessarily … Continued