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How to squeeze every last drop out of your existing content

It’s time to make your marketing dollars work harder for you. It’s estimated 50 percent of all marketing content goes unused. That means for every 10 pieces of content created, five of those pieces could go to waste. This begs the question, why is there a push to create new content when there’s existing content … Continued

Let your customer guide your 2019 content marketing strategy

According to Content Marketing Institute’s report published last week, the most successful B2B content marketers (90 percent) prioritize the audience’s informational needs over their company’s sales/promotional message. In addition to this, there are tons of statistics and studies that support non-commercial messaging and helpful information over sales-y language in your content marketing. But no matter … Continued