The hidden power of measuring share of voice for B2B marketing
In B2B marketing, where the battle for visibility and engagement intensifies by the day, one metric stands out for its … Continued
Category: Content marketing
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Measuring content marketing ROI: 19 KPIs to consider
Content marketing is an essential cog in the modern digital marketing machine. High-quality, multi-channel content helps businesses reach and engage … Continued
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Effective SEO strategies for businesses with limited resources
In the ever-changing digital landscape, SEO has become indispensable. But for many organizations, it seems like a mysterious and impenetrable … Continued
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Plagiarism & fact-checking: How to handle AI writers’ most glaring gaps
On November 30, 2022, content creation as we know it fundamentally changed with the arrival of ChatGPT. Content marketers, PR … Continued
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Top ways to evolve your content marketing efforts in manufacturing
We all have those seasonal events we look forward to each year. Maybe it’s when leaves start to change, or … Continued
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8 make or break content marketing lessons from 2020
As we near the end of an unparalleled year, we’re all reflecting on the choices made and lessons learned. This … Continued
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How to squeeze every last drop out of your existing content
It’s time to make your marketing dollars work harder for you. It’s estimated 50 percent of all marketing content goes … Continued
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Think smarter about your placements: Manufacturing news outlets with high domain authority
SEO, PR and content marketing have an important objective in common: get the right content in front of the right … Continued