The hidden power of measuring share of voice for B2B marketing
In B2B marketing, where the battle for visibility and engagement intensifies by the day, one metric stands out for its … Continued
In B2B marketing, where the battle for visibility and engagement intensifies by the day, one metric stands out for its … Continued
As a savvy marketer, you understand the importance of thought leadership and what it is and isn’t. It’s why you’re … Continued
Remember the days of splashy influencer programs gracing every consumer marketing publication? Intriguing, but felt just out of reach for … Continued
I was having lunch with a client recently who told me she refers to her ongoing PR program as a … Continued
It’s that time of year again – planning season. B2B marketers are developing their PR and content strategies and, of … Continued
The first step in deriving more business value from PR is to identify the barriers to integration and measurement in … Continued
As a marketer, you’ve likely heard that a majority of B2B content created goes unused. High-quality content focused on the … Continued
Most healthcare and manufacturing companies believe they know their customers pretty well, so they don’t often reach out directly to … Continued