How VOC enhances B2B marketing effectiveness
Most healthcare and manufacturing companies believe they know their customers pretty well, so they don’t often reach out directly to … Continued
Category: B2B PR
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Don’t sell snake oil: What you say matters
The role of public relations for healthcare companies is critical – and complicated. Compelling product or service information helps companies … Continued
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Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in marketing.
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A picture is worth a thousand shares
Most humans are visual beings. While text still dominates online information exchange, humans do not handle lots of text very … Continued
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Making PR a top lead generator
Inprela made PR a top business driver for Stratasys Direct Manufacturing (SDM) in 2015. Here’s how we did it. Program … Continued
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Redefining B2B Healthcare KOL Engagement
For B2B healthcare companies that specialize in mission critical areas like patient care and safety, establishing a key opinion leader … Continued
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How to capitalize on your story using multiple formats
When your company has a good story it is important to maximize its influence. In B2B PR we strive to … Continued
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4 rules for B2B thought leadership success
It seems every B2B company’s marketing goal is to be a thought leader. To be recognized as a thought leader, you … Continued
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Marketing in manufacturing: Three common challenges
The newness of 2016 has faded. You’re either executing your marketing communications campaigns as planned, or (more likely) you’re managing … Continued