Making PR a top lead generator
Inprela made PR a top business driver for Stratasys Direct Manufacturing (SDM) in 2015. Here’s how we did it. Program … Continued
Category: B2B PR
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Redefining B2B Healthcare KOL Engagement
For B2B healthcare companies that specialize in mission critical areas like patient care and safety, establishing a key opinion leader … Continued
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How to capitalize on your story using multiple formats
When your company has a good story it is important to maximize its influence. In B2B PR we strive to … Continued
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4 rules for B2B thought leadership success
It seems every B2B company’s marketing goal is to be a thought leader. To be recognized as a thought leader, you … Continued
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Marketing in manufacturing: Three common challenges
The newness of 2016 has faded. You’re either executing your marketing communications campaigns as planned, or (more likely) you’re managing … Continued
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And the winner is… evaluating the value of an award
Not all awards are created equal. Some carry a lot of weight, while others amount to little more than a … Continued
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How your sales team should be leveraging PR
Your marketing team is developing strong content to drive awareness and, in some cases, to generate leads. Compelling case studies. … Continued
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The B2B guide to what’s trending in 2016
Trend stories are popular at the start of any New Year. It’s a time to pause and consider what potential … Continued