Four trade media trends healthcare marketers can leverage
Twenty-three percent of B2B marketers view print trade magazines as a key content marketing tactic and only 17 percent rely … Continued
Category: B2B PR
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Finally, a way to measure the business impact of PR
We know that successful B2B PR is centered on storytelling that fosters meaningful engagement and demonstrates business value at every … Continued
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Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in marketing.
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7 Limitations B2B marketers face in driving business value: Part 1
The last five to ten years in B2B marketing have been all about content. Back in 2011 Google declared publishing … Continued
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Change how you define PR, change your business
Some call it PR, some call it media relations, earned media or thought leadership. Public Relations Society of America’s definition … Continued
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A new model for B2B public relations success
Today’s B2B marketing reality: Marketing budgets are under scrutiny from executive leadership. Marketing departments face increased pressure to drive business … Continued
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It’s time to celebrate: How to capitalize on awareness days for B2B PR
Did you know December is Awareness Month of Awareness Months month? There seems to be a day, a week or … Continued
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Earned media’s critical & cost-effective role in filling the funnel
Earned media may not be known to drive as many direct click-throughs or gated content leads as owned and paid … Continued
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2018 PR Planning: Prepare today to succeed tomorrow
Labor Day signaled the end of summer. It’s still only September, though, so how can we be thinking ahead to … Continued