B2B PR Archives

Breaking free from the lead generation trap: A new era in B2B marketing

Eight years ago, I was a demand generation leader within a global corporation at the peak of the content marketing … Continued

My head is spinning—in a good way. And I feel inspired. That’s how one should feel coming off of three … Continued

SEO, PR and content marketing have an important objective in common: get the right content in front of the right … Continued

If you want to prove your PR and earned media efforts are positively impacting the business, you must back up … Continued

Twenty-three percent of B2B marketers view print trade magazines as a key content marketing tactic and only 17 percent rely … Continued

We know that successful B2B PR is centered on storytelling that fosters meaningful engagement and demonstrates business value at every … Continued

The last five to ten years in B2B marketing have been all about content. Back in 2011 Google declared publishing … Continued

Some call it PR, some call it media relations, earned media or thought leadership. Public Relations Society of America’s definition … Continued