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Optimizing your PR metrics with the help of Google Analytics

If you want to prove your PR and earned media efforts are positively impacting the business, you must back up your program with meaningful metrics. That means more than just impressions and clip counts, folks. The data made possible through Google Analytics – some of which you’re already gathering to measure other digital marketing efforts … Continued

Job opening: Account supervisor

JANUARY 2019 SUMMARY A successful Account Supervisor at Inprela is enthusiastic about helping B2B companies tell their stories through earned and owned media, and amplifying that content through digital channels to maximize its reach. It’s a progressive PR practitioner who is both a strategic thinker and a doer, capable of earning clients’ trust quickly through … Continued

Job opening: Assistant account executive

JANUARY 2019 SUMMARY Inprela Communications offers B2B storytelling and content strategy services, driving a fresh approach to public relations. We’re seeking an Assistant Account Executive to join Inprela who is enthusiastic about bringing B2B stories to life. JOB RESPONSIBILITIES • Discover: Conduct research to help clients benchmark their PR presence, audit content and analyze competitive … Continued

Four trade media trends healthcare marketers can leverage

Twenty-three percent of B2B marketers view print trade magazines as a key content marketing tactic and only 17 percent rely on digital magazines. In 2017, even fewer saw trade media as a critical tactic to their marketing success (6 percent and 5 percent respectively) according to the B2B Content Marketing 2017 Benchmarks, Budgets and Trends … Continued

Finally, a way to measure the business impact of PR

We know that successful B2B PR is centered on storytelling that fosters meaningful engagement and demonstrates business value at every touch point in the buying cycle, regardless of channel. That’s why we are taking a new approach to PR measurement to include earned, owned and paid media metrics. B2B PR metrics are no longer just … Continued

Change how you define PR, change your business

Some call it PR, some call it media relations, earned media or thought leadership. Public Relations Society of America’s definition is: “public relations helps an organization and its publics adapt mutually to each other. At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across a myriad of platforms … Continued

A new model for B2B public relations success

Today’s B2B marketing reality: Marketing budgets are under scrutiny from executive leadership. Marketing departments face increased pressure to drive business growth, quickly. There is very little patience for action and results. How did we get here? The recession of 2009-2010 wasn’t the only factor, but it was a significant one. First, it exacerbated any dysfunction … Continued