Innovative, iconic local product named ‘Coolest Thing Made In Minnesota’ for 2024
On October 8, 2024, the Minnesota Chamber of Commerce hosted its annual Manufacturers’ Summit, bringing together industry leaders, business owners, … Continued
Category: B2B PR
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Breaking free from the lead generation trap: A new era in B2B marketing
Eight years ago, I was a demand generation leader within a global corporation at the peak of the content marketing … Continued
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5 lessons from Manova: How will healthcare companies rise to the occasion?
My head is spinning—in a good way. And I feel inspired. That’s how one should feel coming off of three … Continued
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Think smarter about your placements: Manufacturing news outlets with high domain authority
SEO, PR and content marketing have an important objective in common: get the right content in front of the right … Continued
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Optimizing your PR metrics with the help of Google Analytics
If you want to prove your PR and earned media efforts are positively impacting the business, you must back up … Continued
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Four trade media trends healthcare marketers can leverage
Twenty-three percent of B2B marketers view print trade magazines as a key content marketing tactic and only 17 percent rely … Continued
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Finally, a way to measure the business impact of PR
We know that successful B2B PR is centered on storytelling that fosters meaningful engagement and demonstrates business value at every … Continued
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7 Limitations B2B marketers face in driving business value: Part 1
The last five to ten years in B2B marketing have been all about content. Back in 2011 Google declared publishing … Continued