Account-based marketing: Why 96% of B2B marketers call it a “must have”
Account-based marketing. I wasn’t familiar with the phrase until a presentation at the 2016 Masters of B2B Marketing Conference, but … Continued
Account-based marketing. I wasn’t familiar with the phrase until a presentation at the 2016 Masters of B2B Marketing Conference, but … Continued
For B2B healthcare companies that specialize in mission critical areas like patient care and safety, establishing a key opinion leader … Continued
When your company has a good story it is important to maximize its influence. In B2B PR we strive to … Continued
It seems every B2B company’s marketing goal is to be a thought leader. To be recognized as a thought leader, you … Continued
The newness of 2016 has faded. You’re either executing your marketing communications campaigns as planned, or (more likely) you’re managing … Continued
Make the complicated, digestible, relatable, more understood. That is the goal in B2B marketing. But, it’s not an easy task. … Continued
There’s an old saying, “the cobbler’s children go unshod.” This was the reality when it came to Inprela’s digital footprint. … Continued
Trend stories are popular at the start of any New Year. It’s a time to pause and consider what potential … Continued