Guerrilla marketing in the B2B space: 4 ways to let your hair down and generate leads
Guerrilla marketing campaigns utilize innovative and unconventional strategies to push the bounds of possibility, convey a bold message and make … Continued
Category: B2B Marketing
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Manufacturers, your marketing is holding you back
You may be investing millions of dollars into R&D, AI, robotics and everything under the Industry-4.0-sun, but if you’ve only … Continued
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Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in marketing.
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The one trait your B2B marketing team must possess: Scrappiness
Tight marketing budgets, more data and technology at our fingertips and the need for instant gratification—today, speed, agility and action … Continued
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Reaching engineers in 2019: Content and promotion stats
Delivering the right piece of content to the right audience at the right time is a major win when deploying … Continued
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Four key events for healthcare marketers
The healthcare industry continues to evolve at a rapid pace. And it isn’t just the industry. If you aren’t keeping … Continued
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What B2B brands can learn from this year’s Super Bowl commercials
On Super Bowl Sunday, American football fans gather around the chips and dips with the expectation that they will see … Continued
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Tidying up your web content
While it isn’t quite time for spring cleaning in Minnesota, it’s never too early to hop on the KonMari bandwagon. … Continued
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Run your content operations like a publisher for 5x the revenue
According to Kapost, marketing organizations that have invested in best-in-class content operations enjoy 5x greater revenue contribution than laggers. If … Continued