Reaching engineers in 2019: Content and promotion stats
Delivering the right piece of content to the right audience at the right time is a major win when deploying … Continued
Category: B2B Marketing
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Four key events for healthcare marketers
The healthcare industry continues to evolve at a rapid pace. And it isn’t just the industry. If you aren’t keeping … Continued
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Who Should Be Our Next Guest?
Contact us at HCMpodcast@inprela.com with your suggestions for guests who are making waves in healthcare marketing.
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What B2B brands can learn from this year’s Super Bowl commercials
On Super Bowl Sunday, American football fans gather around the chips and dips with the expectation that they will see … Continued
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Tidying up your web content
While it isn’t quite time for spring cleaning in Minnesota, it’s never too early to hop on the KonMari bandwagon. … Continued
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Run your content operations like a publisher for 5x the revenue
According to Kapost, marketing organizations that have invested in best-in-class content operations enjoy 5x greater revenue contribution than laggers. If … Continued
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Increase marketing ROI in 2019 with pillar content assets
One of the biggest mistakes B2B brands make when kicking off a content marketing program is creating and publishing multiple, … Continued
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Build a successful B2B content strategy for 2019
Back in 2009, I saw one of the first definitions of content strategy from Kristina Halvorson: “Planning for the creation, … Continued
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7 Limitations B2B brands face in driving business value: Part 2
The first step in deriving more business value from PR is to identify the barriers to integration and measurement in … Continued