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Job opening: Account supervisor

JANUARY 2019 SUMMARY A successful Account Supervisor at Inprela is enthusiastic about helping B2B companies tell their stories through earned and owned media, and amplifying that content through digital channels to maximize its reach. It’s a progressive PR practitioner who is both a strategic thinker and a doer, capable of earning clients’ trust quickly through … Continued

Job opening: Assistant account executive

JANUARY 2019 SUMMARY Inprela Communications offers B2B storytelling and content strategy services, driving a fresh approach to public relations. We’re seeking an Assistant Account Executive to join Inprela who is enthusiastic about bringing B2B stories to life. JOB RESPONSIBILITIES • Discover: Conduct research to help clients benchmark their PR presence, audit content and analyze competitive … Continued

Increase marketing ROI in 2019 with pillar content assets

One of the biggest mistakes B2B brands make when kicking off a content marketing program is creating and publishing multiple, disconnected pieces of content without a common goal and consistent messaging. This is not only inefficient, but also not a very strategic way to generate leads. A hub and spoke content model, in which you … Continued

Build a successful B2B content strategy for 2019

Back in 2009, I saw one of the first definitions of content strategy from Kristina Halvorson: “Planning for the creation, delivery, and governance of useful, usable content.” The emphasis at that time was on planning. While planning is critical, the definition was missing an emphasis on the substance of the content – the messages and … Continued

3 Key marketing principles GE, Siemens and IBM have in common

Becoming an industry leader is not only the result of innovations in research and development, and sustainable sales growth, but also of building and maintaining a strong brand and customer loyalty through the ups and, more so, the downs. Besides being three of the largest conglomerate companies in the world, GE, Siemens and IBM continue … Continued

Move over consumer brands, B2B marketers are coming to SXSW

South by Southwest (SXSW) is one of the most hyped events in the marketing world. The concerts, sponsored events and industry celebrity-studded panels can feel like a social media fever dream with countless opportunities for brands to create clickbait-y content, but what is in it for B2B brands? There are more sessions that are applicable … Continued

4 B2B marketing trend reports to read before 2018 planning

As you’re putting together your 2018 marketing plan, there’s nothing like including some strong proof points pulled from third-party research & trend reports to build a case for a new strategy or organizational change, especially when it involves asking for more budget. Hard-hitting stats show you’ve done your homework and your decision is backed by … Continued