How aerospace found this marketing leader: A career built on relationships & reinvention
“I would say manufacturing chose me; I didn’t choose it.” Hexcel Corporation’s Vice President of Global Corporate and Marketing … Continued
Blog Series: Manufacturing Marketing Leader
How aerospace found this marketing leader: A career built on relationships & reinvention
Read MoreTag: B2B marketing
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Innovative, iconic local product named ‘Coolest Thing Made In Minnesota’ for 2024
On October 8, 2024, the Minnesota Chamber of Commerce hosted its annual Manufacturers’ Summit, bringing together industry leaders, business owners, … Continued
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Unlocking the power of employer branding in manufacturing
Your employees are the heart and soul of your company and the face of your brand, especially in manufacturing. From … Continued
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From creating noise to creating movements: Pushing thought leadership beyond marketing to drive real change
Thought leadership in today’s marketing landscape is more than issuing press releases and speaking at conferences. While still valuable, traditional … Continued
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The hidden power of measuring share of voice for B2B marketing
In B2B marketing, where the battle for visibility and engagement intensifies by the day, one metric stands out for its … Continued
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Breaking free from the lead generation trap: A new era in B2B marketing
Eight years ago, I was a demand generation leader within a global corporation at the peak of the content marketing … Continued
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Video may have killed the radio star. Is text dead too?
Video content marketing has been deemed a must-do for B2B brands. However, tight budgets and compressed schedules can be hurdles … Continued
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6 trends in B2B marketing in 2015
Every year I try to attend the Business Marketing Association national conference for business-to-business (B2B) marketers in Chicago. I find … Continued