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Let your customer guide your 2019 content marketing strategy

According to Content Marketing Institute’s report published last week, the most successful B2B content marketers (90 percent) prioritize the audience’s informational needs over their company’s sales/promotional message. In addition to this, there are tons of statistics and studies that support non-commercial messaging and helpful information over sales-y language in your content marketing. But no matter … Continued

Minnesota’s beacon of healthcare innovation beams at MANOVA Summit

Photo credit: @HealthFair11 One bright spot in this week’s rainy, dreary Minneapolis weather was the inaugural MANOVA Summit, a global conference on the future of health from Minnesota’s Medical Alley that assembled thought leaders from all corners of the state, nation and globe to discuss emerging trends, processes, policies and theories that will help shape … Continued

Increase marketing ROI in 2019 with pillar content assets

One of the biggest mistakes B2B brands make when kicking off a content marketing program is creating and publishing multiple, disconnected pieces of content without a common goal and consistent messaging. This is not only inefficient, but also not a very strategic way to generate leads. A hub and spoke content model, in which you … Continued