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Change how you define PR, change your business

Some call it PR, some call it media relations, earned media or thought leadership. Public Relations Society of America’s definition is: “public relations helps an organization and its publics adapt mutually to each other. At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across a myriad of platforms … Continued

A new model for B2B public relations success

Today’s B2B marketing reality: Marketing budgets are under scrutiny from executive leadership. Marketing departments face increased pressure to drive business growth, quickly. There is very little patience for action and results. How did we get here? The recession of 2009-2010 wasn’t the only factor, but it was a significant one. First, it exacerbated any dysfunction … Continued

Amplifying manufacturing PR with email marketing

Distribution is a critical element to a successful content marketing strategy. While platforms like LinkedIn and Facebook have sponsored content options that’ve made it easier for B2B marketers to distribute content to targeted audiences, they don’t come close to the level of personalization and segmentation you can get with email marketing. In fact, 74 percent … Continued