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Increase marketing ROI in 2019 with pillar content assets

One of the biggest mistakes B2B brands make when kicking off a content marketing program is creating and publishing multiple, disconnected pieces of content without a common goal and consistent messaging. This is not only inefficient, but also not a very strategic way to generate leads. A hub and spoke content model, in which you … Continued

Build a successful B2B content strategy for 2019

Back in 2009, I saw one of the first definitions of content strategy from Kristina Halvorson: “Planning for the creation, delivery, and governance of useful, usable content.” The emphasis at that time was on planning. While planning is critical, the definition was missing an emphasis on the substance of the content – the messages and … Continued

Four trade media trends healthcare marketers can leverage

Twenty-three percent of B2B marketers view print trade magazines as a key content marketing tactic and only 17 percent rely on digital magazines. In 2017, even fewer saw trade media as a critical tactic to their marketing success (6 percent and 5 percent respectively) according to the B2B Content Marketing 2017 Benchmarks, Budgets and Trends … Continued

Job Opening: Content Writer / Editor

August 2018 SUMMARY Inprela Communications offers B2B storytelling and content strategy services, driving a fresh approach to public relations. We’re seeking a strategic writer to join our team who is a true storyteller and is enthusiastic about technical manufacturing and healthcare subjects. The role is equal parts journalist, technical and creative. This writer needs to … Continued

Finally, a way to measure the business impact of PR

We know that successful B2B PR is centered on storytelling that fosters meaningful engagement and demonstrates business value at every touch point in the buying cycle, regardless of channel. That’s why we are taking a new approach to PR measurement to include earned, owned and paid media metrics. B2B PR metrics are no longer just … Continued