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Arm your sales force with PR content

Content can be your sales team’s best tool for meeting the diverse needs of B2B buyers, according to research by Content Marketing Institute and LinkedIn. Yet, the research also shows that roughly 80 percent of content created by marketing goes unused by sales. Look at your own marketing program: Is your sales team aware of … Continued

Let your customer guide your 2019 content marketing strategy

According to Content Marketing Institute’s report published last week, the most successful B2B content marketers (90 percent) prioritize the audience’s informational needs over their company’s sales/promotional message. In addition to this, there are tons of statistics and studies that support non-commercial messaging and helpful information over sales-y language in your content marketing. But no matter … Continued

Minnesota’s beacon of healthcare innovation beams at MANOVA Summit

Photo credit: @HealthFair11 One bright spot in this week’s rainy, dreary Minneapolis weather was the inaugural MANOVA Summit, a global conference on the future of health from Minnesota’s Medical Alley that assembled thought leaders from all corners of the state, nation and globe to discuss emerging trends, processes, policies and theories that will help shape … Continued