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Manufacturers, your marketing is holding you back

You may be investing millions of dollars into R&D, AI, robotics and everything under the Industry-4.0-sun, but if you’ve only made minor updates to your website since Industry 3.0 – and are still investing in the same marketing tactics – buyers won’t believe you’re an advanced manufacturing company. While some manufacturing companies have elevated their … Continued

The one trait your B2B marketing team must possess: Scrappiness

Tight marketing budgets, more data and technology at our fingertips and the need for instant gratification—today, speed, agility and action win the game. Why? Your customers expect real-time engagement, and you can’t afford to leave room for competitors to get ahead. Simply put, companies today can’t afford not to be scrappy. These are the six … Continued

Top manufacturing marketing campaigns of 2018

Consumers’ expectations and how they engage with brands have dramatically changed over the last several years — and consumers ultimately don’t stop being consumers even if they work in the B2B world. In 2018, we saw B2B companies step outside of their comfort zone and embrace techniques their B2C counterparts have been using for years. … Continued