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New survey reveals how engineers consume content

Successful PR isn’t just about quality content. It is making sure your content reaches and resonates with your audience. Most of our manufacturing clients are trying to reach engineers and for many years, print media was the best avenue to do so. But as younger engineers enter the workplace, trade publication readership is on the … Continued

Patient stories are everything – even in B2B healthcare PR

In B2B healthcare PR, a patient story can make your dream press placement a reality, dramatically increase your brand awareness and grow sales. Yet, patient stories can be difficult to come by. In our niche B2B healthcare work at Inprela, access to patient impact stories is a rarity because companies don’t have direct access to … Continued

Inbound marketing strategy: 5 essentials for 2018

Inbound marketing – touted as the holy grail of B2B lead generation. There are countless articles and reports claiming its value in B2B and yet there are many companies still pouring budgets into fragmented outbound channels like print advertising and contact lists instead of inbound marketing. Whether the challenge is budget constraints, lack of internal knowledge, … Continued