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How to squeeze every last drop out of your existing content

It’s time to make your marketing dollars work harder for you. It’s estimated 50 percent of all marketing content goes unused. That means for every 10 pieces of content created, five of those pieces could go to waste. This begs the question, why is there a push to create new content when there’s existing content … Continued

Top manufacturing award opportunities for 2020

At Inprela, we often get requests from our manufacturing clients to identify award opportunities that fit their current marketing or business goals. We get it often enough that we figured it was due time to share these opportunities with you, too. Before we jump into our compilation, it’s safe to say not all of these … Continued

Optimizing your PR metrics with the help of Google Analytics

If you want to prove your PR and earned media efforts are positively impacting the business, you must back up your program with meaningful metrics. That means more than just impressions and clip counts, folks. The data made possible through Google Analytics – some of which you’re already gathering to measure other digital marketing efforts … Continued