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Job opening: Account Executive

June 2018 SUMMARY Inprela Communications offers B2B storytelling and content strategy services, driving a fresh approach to public relations. We’re seeking an Account Executive to join Inprela who is enthusiastic about bringing B2B stories to life. It’s a progressive PR practitioner who is both an “ideas person” and a doer, capable of earning clients’ trust … Continued

Job opening: Assistant Account Executive

June 2018 SUMMARY Inprela Communications offers B2B storytelling and content strategy services, driving a fresh approach to public relations. We’re seeking an Assistant Account Executive to join Inprela who is enthusiastic about bringing B2B stories to life. JOB RESPONSIBILITIES Discover: Conduct research and use Inprela toolset to help clients benchmark their PR presence, audit content … Continued

Patient stories are everything – even in B2B healthcare PR

In B2B healthcare PR, a patient story can make your dream press placement a reality, dramatically increase your brand awareness and grow sales. Yet, patient stories can be difficult to come by. In our niche B2B healthcare work at Inprela, access to patient impact stories is a rarity because companies don’t have direct access to … Continued

Inbound marketing strategy: 5 essentials for 2018

Inbound marketing – touted as the holy grail of B2B lead generation. There are countless articles and reports claiming its value in B2B and yet there are many companies still pouring budgets into fragmented outbound channels like print advertising and contact lists instead of inbound marketing. Whether the challenge is budget constraints, lack of internal knowledge, … Continued

Top KPIs for evaluating B2B PR effectiveness

The heart of the 2018 planning season is upon us. It’s easy to dread planning – being trapped in conference rooms or “offsite retreats” (if you’re lucky) for hours on end. But we hope you also embrace it as a time to reflect on what worked and what didn’t this past year – a time … Continued

3 traits necessary for successful multiple-agency integration

Strap on your seatbelts, folks, the wild ride that is marketing planning season is underway. An important step in the annual planning process is determining what additional capabilities your marketing team needs in order to deploy strategies aligned with the business objectives planned for the year ahead. Clearly each company has unique outside marketing support … Continued

2017 B2B PR best practices

It’s hard to believe, but 2017 is already underway. Expectations are high that your marketing program will deliver an impactful ROI to your organization. To get your program off and running this year, here are three best practices to help drive business growth:   Bulldoze silos once and for all Integration efforts between PR and … Continued