4 key takeaways on the future of health
This year’s HLTH conference in Las Vegas did not disappoint. In an era where healthcare and wellness are at the … Continued
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Eyes wide open: 7 experts weigh in on the top content challenges marketers will face in 2021
As much of an illusion as it may have been, many of us had high hopes the clock would strike … Continued
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Who Should Be Our Next Guest?
Contact us at HCMpodcast@inprela.com with your suggestions for guests who are making waves in healthcare marketing.
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8 make or break content marketing lessons from 2020
As we near the end of an unparalleled year, we’re all reflecting on the choices made and lessons learned. This … Continued
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7 Limitations B2B brands face in driving business value: Part 3
Welcome to part three of our series on limitations B2B brands face in deriving real business value from PR, how … Continued
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Back to the PR future: Communications trends from 2008 to apply in 2018
“Great Scott!” It’s already 2018! With every fall planning season, and turn of the calendar year, our inboxes and newsfeeds … Continued
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Patient stories are everything – even in B2B healthcare PR
In B2B healthcare PR, a patient story can make your dream press placement a reality, dramatically increase your brand awareness … Continued
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Inbound marketing strategy: 5 essentials for 2018
Inbound marketing – touted as the holy grail of B2B lead generation. There are countless articles and reports claiming its value … Continued
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Top KPIs for evaluating B2B PR effectiveness
The heart of the 2018 planning season is upon us. It’s easy to dread planning – being trapped in conference … Continued