Unlocking the power of employer branding in manufacturing
Your employees are the heart and soul of your company and the face of your brand, especially in manufacturing. From … Continued
Category: Marketing Knowledge
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One manufacturing marketer’s mission to create memories, build community & bolster a brand
Amanda Gregory’s journey began amid the clatter of carpentry tools and sawdust-scented corners of her grandfather’s workshop. Under the watchful … Continued
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How to squeeze every last drop out of your existing content
It’s time to make your marketing dollars work harder for you. It’s estimated 50 percent of all marketing content goes … Continued
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Staying relevant: 5 educational resources every marketing team should access
The marketing and PR industry evolves pretty much daily. We all know this, and it’s one of the main traits … Continued
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Building a modern marketing structure: The case for marketing operations
Marketing was once thought of as a right-brain profession. All you needed was a pen, some paper, a couch and … Continued
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Arm your sales force with PR content
Content can be your sales team’s best tool for meeting the diverse needs of B2B buyers, according to research by … Continued
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Tunnel vision is killing your demand generation program. Here’s how PR can help.
The rise of modern marketing has rocked your world, transforming the very nature of how you think and work. The … Continued
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Metrics that matter: Sharing your content marketing success
By now, you and your marketing team have most likely set up a content marketing strategy. Congratulations, you’ve made it … Continued