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Redefining B2B Healthcare KOL Engagement

For B2B healthcare companies that specialize in mission critical areas like patient care and safety, establishing a key opinion leader (KOL) program is an absolute must. Why? Because industry experts are frequently looked to for independent collaboration on critical technology needs, research and innovation feedback to advance our healthcare system. With that, their thought leadership … Continued

The hidden power of LinkedIn for B2B healthcare marketing

Healthcare companies selling to a B2B audience should include LinkedIn as a key channel in their PR program for demand generation. It can help shorten a long sales cycle and enhance the ROI of your PR investment. It’s proven to be the best social platform for garnering conversions. LinkedIn drives greater than 60 percent more … Continued

6 healthcare leaders to follow in 2016

PR practitioners are used to continuously monitoring industry conversations to unearth emerging voices and validate others. You don’t have to be meticulous about it, but routinely filtering your social lists is a good practice for everyone. This practice not only helps you stay informed, but limits noise that may distract you from accessing truly valuable … Continued

Code blue: Signs your healthcare messaging needs resuscitation

Most of us recognize really good and really bad B2B healthcare messaging when we see it. As with a lot of things, it’s usually easier to diagnose than it is to cure. Especially when it’s your own messaging. Based on our experience helping companies refine and perfect their messaging, here’s our take on some of … Continued

What I’ve learned working in healthcare PR

Years ago, as I was entering the public relations agency ranks, I thought healthcare looked like a fun specialty to explore. I already had a general interest in health and wellness – having essentially competed in competitive sports since birth and having actually enjoyed science-based course work in school – which I thought would translate … Continued

The upside to journalist turnover

The relationship question used to rule the PR agency RFP process, especially when a company was deciding between two equally-qualified firms: How many journalists do you have solid relationships with? The more names you could drop from your Rolodex, the better chance you had of earning the business. Even 5 years ago, agencies like Inprela … Continued