5 ways “fake news” impacts healthcare media
The proliferation of the term “fake news” over the last year has catapulted the entire journalism profession into the spotlight…and … Continued
Category: Healthcare PR
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B2B healthcare marketers await post-election content marketing opportunity
The clock is ticking. Election Day is nearly here. While many following this year’s U.S. presidential election can’t wait for … Continued
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Don’t sell snake oil: What you say matters
The role of public relations for healthcare companies is critical – and complicated. Compelling product or service information helps companies … Continued
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Redefining B2B Healthcare KOL Engagement
For B2B healthcare companies that specialize in mission critical areas like patient care and safety, establishing a key opinion leader … Continued
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The hidden power of LinkedIn for B2B healthcare marketing
Healthcare companies selling to a B2B audience should include LinkedIn as a key channel in their PR program for demand … Continued
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6 healthcare leaders to follow in 2016
PR practitioners are used to continuously monitoring industry conversations to unearth emerging voices and validate others. You don’t have to … Continued
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Code blue: Signs your healthcare messaging needs resuscitation
Most of us recognize really good and really bad B2B healthcare messaging when we see it. As with a lot … Continued
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What I’ve learned working in healthcare PR
Years ago, as I was entering the public relations agency ranks, I thought healthcare looked like a fun specialty to … Continued