The missing link in thought leadership and demand creation lies beyond the brand framework
Healthcare, manufacturing, and technology marketers spend a significant amount of time and brainpower (and not to mention budget) defining and … Continued
Category: Content Strategy
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The hidden power of measuring share of voice for B2B marketing
In B2B marketing, where the battle for visibility and engagement intensifies by the day, one metric stands out for its … Continued
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Who Should Be Our Next Guest?
Contact us at HCMpodcast@inprela.com with your suggestions for guests who are making waves in healthcare marketing.
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Effective SEO strategies for businesses with limited resources
In the ever-changing digital landscape, SEO has become indispensable. But for many organizations, it seems like a mysterious and impenetrable … Continued
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5 questions to ask when scoping a content strategy
Everyone has heard the overused, oft-repeated adage, “content is king.” Well, it’s garbage. It’s simply not true. Any agency partner … Continued
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How to squeeze every last drop out of your existing content
It’s time to make your marketing dollars work harder for you. It’s estimated 50 percent of all marketing content goes … Continued