7 Limitations B2B brands face in driving business value: Part 2
The first step in deriving more business value from PR is to identify the barriers to integration and measurement in … Continued
The first step in deriving more business value from PR is to identify the barriers to integration and measurement in … Continued
The last five to ten years in B2B marketing have been all about content. Back in 2011 Google declared publishing … Continued
Contact us at connect@inprela.com with your suggestions for guests who are making waves in healthcare marketing.
Becoming an industry leader is not only the result of innovations in research and development, and sustainable sales growth, but … Continued
South by Southwest (SXSW) is one of the most hyped events in the marketing world. The concerts, sponsored events and … Continued
As you’re putting together your 2018 marketing plan, there’s nothing like including some strong proof points pulled from third-party research … Continued
Earned media may not be known to drive as many direct click-throughs or gated content leads as owned and paid … Continued
Perhaps unsurprisingly, budget is the top concern for underperforming- to moderate-performing marketing teams, according to the Salesforce.com 2016 State of … Continued
Many brands fancy themselves content marketers with inbound lead generation and nurture strategies. There’s a proliferation of content developed with … Continued