Increase marketing ROI in 2019 with pillar content assets
One of the biggest mistakes B2B brands make when kicking off a content marketing program is creating and publishing multiple, … Continued
Category: B2B Marketing
-
-
Build a successful B2B content strategy for 2019
Back in 2009, I saw one of the first definitions of content strategy from Kristina Halvorson: “Planning for the creation, … Continued
-
Who Should Be Our Next Guest?
Contact us at connect@inprela.com with your suggestions for guests who are making waves in marketing.
-
7 Limitations B2B brands face in driving business value: Part 2
The first step in deriving more business value from PR is to identify the barriers to integration and measurement in … Continued
-
7 Limitations B2B marketers face in driving business value: Part 1
The last five to ten years in B2B marketing have been all about content. Back in 2011 Google declared publishing … Continued
-
3 Key marketing principles GE, Siemens and IBM have in common
Becoming an industry leader is not only the result of innovations in research and development, and sustainable sales growth, but … Continued
-
Move over consumer brands, B2B marketers are coming to SXSW
South by Southwest (SXSW) is one of the most hyped events in the marketing world. The concerts, sponsored events and … Continued
-
4 B2B marketing trend reports to read before 2018 planning
As you’re putting together your 2018 marketing plan, there’s nothing like including some strong proof points pulled from third-party research … Continued
-
Earned media’s critical & cost-effective role in filling the funnel
Earned media may not be known to drive as many direct click-throughs or gated content leads as owned and paid … Continued