3 Key marketing principles GE, Siemens and IBM have in common
Becoming an industry leader is not only the result of innovations in research and development, and sustainable sales growth, but … Continued
Category: B2B Marketing
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Move over consumer brands, B2B marketers are coming to SXSW
South by Southwest (SXSW) is one of the most hyped events in the marketing world. The concerts, sponsored events and … Continued
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4 B2B marketing trend reports to read before 2018 planning
As you’re putting together your 2018 marketing plan, there’s nothing like including some strong proof points pulled from third-party research … Continued
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Earned media’s critical & cost-effective role in filling the funnel
Earned media may not be known to drive as many direct click-throughs or gated content leads as owned and paid … Continued
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B2B Marketers: Stop spending your money in these 5 ways
Perhaps unsurprisingly, budget is the top concern for underperforming- to moderate-performing marketing teams, according to the Salesforce.com 2016 State of … Continued
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Elevate your healthcare marketing content
Many brands fancy themselves content marketers with inbound lead generation and nurture strategies. There’s a proliferation of content developed with … Continued
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5 ways “fake news” impacts healthcare media
The proliferation of the term “fake news” over the last year has catapulted the entire journalism profession into the spotlight…and … Continued
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Unlocking your content’s potential with earned media placement: A Q&A with editors
As a marketer, you’ve likely heard that a majority of B2B content created goes unused. High-quality content focused on the … Continued