Insights & News
Explore the ideas, expertise, and industry trends that can help you harness your own brand story and earn influence.
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What We’ll Be Listening for at HLTH 2026
HLTH 2026 arrives with a provocative theme: intelligent health is here, but are its foundations ready? As Inprela heads to Las Vegas, our team is listening for who's backing AI outcomes with proof, how brands stand out, whether clinicians and patients help shape innovation, and if long-standing problems gain momentum.
Meet Jim Vinoski, the Manufacturing Advocate Proving America Still Makes Things
How did a bike-obsessed kid from Michigan’s Upper Peninsula become a voice for America’s most consequential industry? Stephani Simon sits down with author Jim Vinoski to talk about integrity, the factory floor, and why manufacturing leaders and marketers must stay connected to the work of making things.
The AEO and GEO Edge: Why AI Search Enables a Better Approach to Authority
Keyword research built decades of marketing strategy, but AI search runs on a different currency. Brands with real expertise and a genuine point of view are now the ones positioned to win. That gives a different type of brand an edge, as authority and credibility take the place of content optimization in the era of AI.
When Everyone Can Sound Credible, How Do Ambitious Brands Earn Authority?
AI has become the new gatekeeper for B2B consideration, and healthcare and manufacturing brands can't afford to get cut from the shortlist before a human ever sees their name. Here's how to earn visibility where it counts.
Getting Seen: How to Improve Brand Visibility in AI Search Engines
AI has become the new gatekeeper for B2B consideration, and healthcare and manufacturing brands can't afford to get cut from the shortlist before a human ever sees their name. Here's how to earn visibility where it counts.
AI is a New Gatekeeper to B2B Consideration: Why B2B Brands Need an AEO/GEO Strategy
Budget season means deciding where to make marketing investments. But if AEO and GEO aren't part of that conversation, you're already behind. If content on your brand isn't broad, accurate, and consistently accessible to AI, you may never make the shortlist.
Knowing Your Brand Isn’t Enough: How Industry Immersion Creates Faster, Smarter Marketing
Industry immersion cuts revision cycles and speeds time-to-market. Learn how a marketing partner with deep industry knowledge that goes beyond onboarding and brand standards gives B2B businesses an edge.
B2B Marketing Metrics that Matter: How to Measure (and Share) Content Marketing Success
Content marketing is one of the most effective methods for establishing B2B relevance and brand authority. But that doesn’t mean the outcomes are easily conveyed in a spreadsheet or dashboard report. Learn how to measure and communicate the real impact your content marketing strategies with the right approach to marketing metrics and KPIs.
CONEXPO 2026: How Construction and Manufacturing Brands can Gain Visibility and Earn Authority with B2B PR
If your organization is ready to strengthen its visibility, authority, and thought leadership within the construction and manufacturing sectors, Inprela specializes in strategic communications built specifically for industrial brands.
CONEXPO happens every three years; brand authority is built every day.
5 Earned Media Strategies for Getting the Coverage Your Manufacturing Brand Deserves
Manufacturers don’t need to chase glitz to earn the spotlight. But they do need a carefully crafted message that is promoted boldly to get top-tier earned media coverage. The ingenuity, purpose, and human impact inherent in the work of making are thoroughly media-worthy.
